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Background: A jewellery company provides customers...

Background: A jewellery company provides customers with customized products according to their own preferences. Up to now this company only serves the local people within Shenzhen, a southern city in China. This company has its own website on which some typical customized jewelleries are exhibited. Anyhow, this company still take orders from customers by phone or face-to-face interaction. Faced with the fierce competition in the market, the company is eager to improve its service and expand its market to all over China. It thinks that E-Business and online marketing can be of great aid in growing its business. Task: Develop an e-business marketing plan for this company.

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更多“Background: A jewellery compan…”相关的问题

第1题

The credit card company's customer service line can be of great help if______.

A.you want to ask for more money

B.you want to take a note

C.you want another card

D.the credit card is stolen

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第2题

What’s Amazon’s customer service idea?
A.It strives to be Earth’s most customer-centric company, where people can find and discover anything they might want to buy online,and endeavors to offer its customers the lowest prices.

B.Amazon.com has acqiured a number of other companies over the years, all of which have helped them to become one of the most well-known and visited websites on the planet.

C.The world’s brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers, sellers and developers around the worl

D.

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第3题

Why is Bookstore's customer service so successful?

A.The company is able to offer any book title in print.

B.The company deals with complaints in a positive way.

C.The company gives priority to orders from regular customers.

D.The company is able to offer fast delivery.

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第4题

Why is Bookstore's customer service so successful?

A.The company is able to offer any book title in print.

B.The company deals with complaints in a positive way.

C.The company gives priority to orders from regular customers.

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第5题

What is Amazon’s customer service idea?
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第6题

How should a logistics vision statement add value to its customers?( )

A.To provide cheaper services

B.T0 provide more choices for transportations

C.To communicate better with customers

D.To provide better,more cost—effective and punctual services.

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第7题

The information was ______ .

A.recorded by the company.

B.given by the company's customers.

C.collected by a consultancy.

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第8题

The information was ______ .

A.recorded by the company.

B.given by the company's customers.

C.collected by a consultancy.

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第9题

Benzy limited is a wholesaler that offers its customers a month credit period. The finance director has estimated that annual credit sales for the next accounting period would be £1,000,000 and credit customers take 40 days to pay. The company’s bad debts have historically been about 5% of sales. The company finances its trade receivables using bank overdraft, on which interest is charged at 15%. If the factor is not used then the company would need to employ a part-time bookkeeping member of staff who will be paid £4,800 per year.

The company has approached a factor which has offered to take over the sales ledger administration and collection of debts at a charge of 3% of the credit sales. This will be a non-recourse factoring service. The factor has guaranteed to reduce the credit days to 30 days and it will provide finance for 80% of the trade receivables at an interest of 5% per annum. The factor has also stipulated in the contract agreement for Benzy limited to take insurance against bad debt and the premium required is 2% of sales revenue per year.

The company estimates that by using the factor, it will save admin costs of £3,000 per annum.

i)Calculate and recommend whether or not the company should factor their debts. You should state any assumptions you make. Discuss other factors that should be considered before a final choice is made between the two alternatives.

ii)Describe the following sources of externally generated information and their usefulness in assessing the creditworthiness of the new customers.

a.Trade references

b.Credit reference agency

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第10题

Who visits customers to show them samples?

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