肺脓肿的关键性治疗方法是A．抗菌和痰液引流B．支持疗法C．手术治疗D．

A、employ

B、retain

C、use

When talking to people within your company()don’t speak your language, you may have to use English.

A、who

B、which

C、whose

New volcanoes may appear ______ people do not expect them to be.

A．whenever and wherever

B．when and where

C．whatever and wherever

D．in when and where

This company needs a more ()(系统的) program to train the new employees.

A、rational

B、fragmental

C、fractious

D、structured

A、a carbon copy notation

B、postscript

C、enclosure notation

D、reference number

A、build in a process for employees to have a voice

B、establish a merit pay system

C、create a training program

D、make development plans

A、entry barriers are high.

B、a company's business model is based on using its technology to innovate new kinds of products for related markets.

C、it needs to move fast to establish a presence in an industry, commonly an embryonic or growth industry.

D、the company must make the huge investment necessary to develop the set of value-chain activities required to make and sell products in the new industry.

w technology？

A．The expansion of the new technology may not bring profits to the companies.

B．Most people who use the technology will not have a baby as they want.

C．The effect of the new technology still needs to be carefully examined.

D．Increasing use of the technology may disturb the sex balance in the population.

Manager Selecting

Your company needs to select a new manager for a new branch in another city. You have been asked to submit ideas on how to select the right person and make this new position attractive.

Discuss, and decide together

&8226;What qualities a new manager should have

？What types of financial incentives the company could offer to a new manager

extensive promotion did not guarantee that customers would buy products. These businesses, and many others, found that they must first determine what customers want and then produce it, rather than make products and try to change customers needs to fit what is expected. As more organizations realized the importance of knowing customers needs, U. S. businesses entered the marketing era, one of market or customer orientations(取向, 方向). Orientation toward customer satisfaction has resulted in increased concern about ethics and social responsibility and brought about an expansion into global markets. Management at many organizations has realized that we are in the "Total Quality Era", in which improved product quality, and customer focus are major components of successful domestic and global operations. Because the marketing concept affects many parts of a businesss operations, and not just marketing, an organizations top management must adopt it wholeheartedly. High-level executives must incorporate the market orientation into their management philosophies so completely that customers become the organizations most important concern. Managements second major task is to restructure the organization. To satisfy customers objectives as well as its own, a company must coordinate all activities. To achieve this, the internal operations and overall objectives of one or more departments may need restructuring. If the head of the marketing unit is not a member of the organizations top-level management, he or she should be. Some departments may have to be abolished and new ones created. Implementing(实施， 执行)the marketing concept demands the support not only of top management, but also of managers and staff at all levels. The transformation to an organization with a market orientation takes time. In the short run, a firm may experience the need to retain employees, financial constraints, limits on technology, capital equipment limitations, and prohibitive union work rules. Even when an information system is established and the company reorganized, the firms new marketing approach may not work perfectly. First, a firms ability to satisfy customers needs for a particular product is limited. In a mass production economy, most business organizations cannot tailor products to fit the exact needs of each customer. Second, a company may be unable to learn what customers want, and when it does correctly identify customers needs, it often has a hard time developing a product that satisfies those needs. Third, by striving to satisfy one segment(部分，部门)of society, a firm sometimes dissatisfies other segments. Producers of tobacco currently face this situation. Fourth, a company may have trouble maintaining employee morale during any restructuring to coordinate the activities of various departments.

By the early 1950s, business people began to realize______.

A．the importance of efficient production

B．the necessity of extensive promotion

C．the need to try to change customers" needs

D．the significance of knowing customers" needs