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READING PASSAGE 2You should spend about 20 minutes on Questions 14-26 which are based on R

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-26 which are based on Reading P assage 2 below.

READING THE SCREEN

Are the electronic media exacerbating illiteracy and making our children stupid? On the contrary, says Colin McCabe, they have the potential to make us truly literate

The debate surrounding literacy is one of the most charged in education. On the onehand there is an army of people convinced that traditional skills of reading and writing are declining. On the other, a host of progressives protest that literacy is much more complicated than a simple technical mastery of reading and writing. This second position is supported by most of the relevant academic work over the past 20 years. These studies argue that literacy can only be understood in its social and technical context. In Renaissance England, for example, many more people could read than could write, and within reading there was a distinction between those who could read print and those who could manage the more difficult task of reading manuscript. An understanding of these earlier periods helps us understand today's 'crisis in literacy' debate.

There does seem to be evidence that there has been an overall decline in some aspects of reading and writing - you only need to compare the tabloid newspapers of today with those of 50 years ago to see a clear decrease in vocabulary and simplification of syntax. But the picture is not uniform. and doesn't readily demonstrate the simple distinction between literate and illiterate which had been considered adequate since the middle of the 19th century.

While reading a certain amount of writing is as crucial as it has ever been in industrial societies, it is doubtful whether a fully extended grasp of either is as necessary as it was 30 or 40 years ago. While print retains much of its authority as a source of topical formation, television has increasingly usurped this role. The ability to write fluent letters has been undermined by the telephone and research suggests that for many people the only use for writing, outside formal education, is the compilation of shopping lists.

The decision of some car manufacturers to issue their instructions to mechanics as a video pack rather than as a handbook might be taken to spell the end of any automatic link between industrialisation and literacy. On the other hand, it is also the case that ever-increasing numbers of people make their living out of writing, which is better rewarded than ever before. Schools are generally seen as institutions where the book rules - film, television and recorded sound have almost no place; but it is not clear that this opposition is appropriate. While you may not need to read and write to watch television, you certainly need to be able to read and write in order to make programmes.

Those who work in the new media are anything but illiterate. The traditional oppositions between old and new media are inadequate for understanding the world which a young child now encounters. The computer has re-established a central place for the written word on the screen, which used to be entirely devoted to the image. There is even anecdotal evidence that children are mastering reading and writing in order to get on to the Internet. There is no reason why the new and old media cannot be integrated in schools to provide the skills to become economically productive and politically enfranchised. Nevertheless, there is a crisis in literacy and it would be foolish to ignore it. To understand that literacy may be declining because it is less central to some aspects of everyday life is not the same as acquiescing in this state of affairs. The production of school work with the new technologies could be a significant stimulus to literacy. How should these new technologi

A.children cannot read and write as well as they used to

B.academic work has improved over the last 20 years.

C.there is evidence that literacy is related to external factors.

D.there are opposing arguments that are equally convincing.

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第1题

竞争导向定价法可以分为以下几种方法()。

A.直接竞争定价法

B.投标定价法

C.拍卖定价法

D.随行就市定价法

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第2题

下列不属于竞争导向定价法的是()。A.随行就市定价法B.差别竞争定价法C.认知价格定价法D.密封

下列不属于竞争导向定价法的是()。

A.随行就市定价法

B.差别竞争定价法

C.认知价格定价法

D.密封投标定价法

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第3题

下列不属于竞争导向定价法的是()。A.领导定价法B.挑战定价法C.随行就市定价法D.价值定价法

下列不属于竞争导向定价法的是()。

A.领导定价法

B.挑战定价法

C.随行就市定价法

D.价值定价法

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第4题

汽车竞争导向定价法主要有()。

A.随行就市定价法

B. 相关商品比价法

C. 竞争投标定价法

D. 拍卖定价法

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第5题

竞争导向包括()。A.领导定价法、认知价值定价法B.挑战定价法、随行就市定价法C.领导定价法、挑战定价

竞争导向包括()。

A.领导定价法、认知价值定价法

B.挑战定价法、随行就市定价法

C.领导定价法、挑战定价法、随行就市定价法

D.认知价值定价法、价值定价法、领导定价法

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第6题

竞争导向包括()。A.领导定价法、认知价值定价法B.挑战定价法、随行就市定价法C.领导定价法、挑战定价

竞争导向包括()。

A.领导定价法、认知价值定价法

B.挑战定价法、随行就市定价法

C.领导定价法、挑战定价法、随行就市定价法

D.认知价值定价法、价值定价法、领导定价法

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第7题

竞争导向定价法不包括()。A.领导定价法B.挑战定价法C.随行就市定价法D.价值定价法

竞争导向定价法不包括()。

A.领导定价法

B.挑战定价法

C.随行就市定价法

D.价值定价法

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第8题

竞争导向定价法主要有( )。

A.成本加成定价法

B.随行就市定价法

C.投标定价法

D.目标利润定价法

E.拍卖定价法

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第9题

竞争导向定价不包含有()。A.领导定价法B.挑战定价法C.随行就市定价法D.价值定价法

竞争导向定价不包含有()。

A.领导定价法

B.挑战定价法

C.随行就市定价法

D.价值定价法

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