The Principles of SellingThe principles of selling are useful for all people, whether they

The Principles of Selling

The principles of selling are useful for all people, whether they work in business, in not-for-profit organisations, or at home. Influencing people is an important aspect of all interpersonal relationships. Thus, hermits may be the only people in our society who do not need to (19) the principles of selling.

Four-year-old children soon (20) the most effective way to sell their parents on a trip to the circus. As college students, they use more (21) techniques to convince their parents that they need a car at school. As young graduates, they are confronted with more important sales, job-selling themselves to an employer. To do this effectively, they will (22) the same essential steps used in marketing a sale. They (23) potential employers. They analyse the needs of the potential employer and the (24) points in their background. Then they develop a presentation to demonstrate how their capabilities are (25) with the employer's needs. During the interviews, they answer questions and provide additional information. This is selling at a personal level.

An increasing number of people are studying selling (26) they do not plan on selling as a (27) They recognise that almost everyone in business uses certain principles of selling in everyday work. (28) executives are eager to sell themselves to associates, superiors, and (29) .The accountant uses selling to present a research budget for (30) .The industrial relations or personnel executive uses sales techniques to handle negotiations with a union.

People in non-business situations also practice the art of selling. (31) encourage people to come at services. Political candidates ask (32) votes. People who are skilled at influencing the (33) of others are usually the leaders in our society.

(19)

A．adopt

B．apply

C．employ

D．neglect