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第1题
A.micro-seizure
B.sticking
C.scratched
D.breakage/collapse
第2题
Europeans looking to buy new homes and apartments in the coastal regions of Mediterranean Spain. His frequent
contact with property buyers has made him aware of their need for low cost hotel accommodation during the lengthy
period between finding a property to buy and when they actually move into their new home. These would-be property
owners are looking for inexpensive hotels in the same locations as tourists looking for cheap holiday accommodation.
Closer investigation of the market for inexpensive or budget hotel accommodation has convinced Ramon of the
opportunity to offer something really different to his potential customers. He has the advantage of having no
preconceived idea of what his chain of hotels might look like. The overall picture for the budget hotel industry is not
encouraging with the industry suffering from low growth and consequent overcapacity. There are two distinct market
segments in the budget hotel industry; firstly, no-star and one-star hotels, whose average price per room is between
30 and 45 euros. Customers are simply attracted by the low price. The second segment is the service provided by
two-star hotels with an average price of 100 euros a night. These more expensive hotels attract customers by offering
a better sleeping environment than the no-star and one-star hotels. Customers therefore have to choose between low
prices and getting a poor night’s sleep owing to noise and inferior beds or paying more for an untroubled night’s sleep.
Ramon quickly deduced that a hotel chain that can offer a better price/quality combination could be a winner.
The two-star hotels typically offer a full range of services including restaurants, bars and lounges, all of which are
costly to operate. The low price budget hotels offer simple overnight accommodation with cheaply furnished rooms
and staffed by part-time receptionists. Ramon is convinced that considerable cost savings are available through better
room design, construction and furniture and a more effective use of hotel staff. He feels that through offering hotel
franchises under the ‘La Familia Amable’ (‘The Friendly Family’) group name, he could recruit husband and wife teams
to own and operate them. The couples, with suitable training, could offer most of the services provided in a two-star
hotel, and create a friendly, family atmosphere – hence the company name. He is sure he can offer the customer twostar
hotel value at budget prices. He is confident that the value-for-money option he offers would need little marketing
promotion to launch it and achieve rapid growth.
Required:
(a) Provide Ramon with a brief report, using strategic models where appropriate, showing where his proposed
hotel service can add value to the customer’s experience. (12 marks)
第3题
A．must guard against foreigners selling their steel at shocking prices.
B．had difficulty in sustaining development in face of foreign competitors.
C．can benefit enormously from the steel lower prices in world markets.
D．took advantage of the government's protection to enhance efficiency.
第4题
A．must guard against foreigners selling their steel at shocking prices.
B．had difficulty in sustaining development in face of foreign competitors.
C．can benefit enormously from the lower prices of steel in world markets.
D．took advantage of the government's protection to enhance efficiency.
第5题
1. To improve the overall standard of education of citizens in Teeland.
2. To engage in high quality academic research.
3. To provide well-qualified university graduates to meet the needs of the graduate jobs market in Teeland.
Each university is funded by a fixed sum of money from the Teeland government according to the number of students studying there. In addition, universities receive extra funds from the government and also from other organisations, such as large businesses and charities. These funds are used to support academic research.
Following the onset of an economic recession, the Teeland government has stated its intention to reduce spending on publicly funded services such as the universities. One senior politician, following his recent visit to neighbouring Veeland, was controversially quoted as saying:
‘The universities in Veeland offer much better value for money for the citizens there compared to our universities here in Teeland. There are 25 students for each member of academic staff in Veeland, whereas in Teeland, the average number is 16, and yet, the standard of education of citizens is much higher in Veeland. The Veeland government sets targets for many aspects of the services delivered by all the universities in Veeland. Furthermore, league tables of the performance of individual universities are published on the internet, and university leaders are given bonuses if their university falls within the top quarter of the league table. In Veeland, the system of performance measurement of the universities is considered so important that there is a special government department of 150 staff just to measure it.’
He went on to add, ‘I want to see a similar system of league tables, targets and bonuses for university leaders being introduced here in Teeland. To appear near the top of the league tables, I think we should expect each university to increase the number of graduates entering graduate jobs by at least 5% each year. I would also like to see other steps taken to increase value for money, such as reducing the number of academic staff in each university and reducing the salary of newly recruited academic staff.’
You have been asked to advise the Teeland government on the measurement of value for money of the universities and the proposed introduction of league tables for comparing their performance. Appendix A contains details and existing performance data relating to four of the best known universities in Teeland.
Northcity University is famous for its high teaching standards and outstanding academic research in all subjects. As such, it attracts the most able students from all parts of the world to study there.
Southcity University is a large university in the capital city of Teeland and offers courses in a wide range of subjects, though most of the funding it receives for academic research is for science and technology in which it is particularly successful.
Eastcity University is a small university specialising in the teaching of arts and humanities subjects such as history and geography.
Westcity University currently offers less strict entry standards to students to attract students from more diverse backgrounds, who may not normally have the opportunity of a university education.
Appendix A
Existing university performance data
Key to performance data
1 – Entry requirements represent students’ average attainment in examinations prior to entering university. The entry requirement of the highest ranking university is scored as 100, with the score of all other universities being in proportion to that score.
2 – The number of graduates each year who go on to further study or who begin jobs normally undertaken by university graduates. In Teeland, students attend university for an average of 3·2 years.
3 – The TSOR (Teeland students overall satisfaction rating) survey is undertaken by the Teeland government to assess students’ overall satisfaction with the standard of teaching, the social and support aspects of university life and their optimism for their own future job prospects.
4 – The education department of the Teeland government has produced a provisional league table ranking the overall performance of each of the 45 universities in Teeland, with 1 being the highest ranking university. This has been compiled using a number of performance measures, weighted according to what the government believes are the most important of these measures.
Required:
(a) Advise the Teeland government how it could assess the value for money of the universities in Teeland, using the performance data in Appendix A. (12 marks)
(b) Assess the potential benefits of league tables for improving the performance of universities in Teeland and discuss the problems of implementing the proposal to introduce league tables. (13 marks)
第6题
A．the overall effectiveness of the detection technology has improved.
B．Nissan is making a timetable to market the detection system.
C．it is impossible to improve the overall effectiveness of the detection system.
D．Nissan aims to improve the detection technology to reduce the fatality rate.
第7题
A．unhappy marriages affect the overall condition of heart walls
B．troubled marriages are a direct risk factor for heart disease and stroke
C．troubled marriages strain the heart walls of people with bad hearts
D．unhappy marriages lead to an increase in heart wall thickness
第8题
A. the overall effectiveness of the detection technology has improved
B. Nissan is making a timetable to market the detection system
C. it is impossible to improve the overall effectiveness of the detection system
D. Nissan aims to improve the detection technology to reduce the fatality rate
第9题
The shortlist of nominees was chosen by the 2,000 delegates to Womex, the world music expo. A jury of music specialists will choose the winners for different world regions and in the categories of Newcomer and Boundary Crossing, Club Global, and Album of the Year. But the Audience Award is a chance for listeners to make their own choice from the nominations.
The winners of these awards will be announced on January 22.
What's the BBC vote for?
A．For the world music expo.
B．For Audience Award.
C．Newcomer and Boundary Crossing.
D．Club Global.
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