题目内容
（请给出正确答案）
A、short-run average total cost is minimized.
B、long-run average total cost is minimized.
C、long-run average total cost increases as output increases.
D、long-run average total cost decreases as output increases.
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第1题
A.decreasing as output increases, and the plant is at its minimum efficient scale if LRAC is at its lowest level.
B.decreasing as output increases, and the plant is at its minimum efficient scale if LRAC is decreasing over the entire range of output.
C.increasing as output increases, and the plant is at its minimum efficient scale if LRAC is at its lowest level.
第2题
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl," the Lay's potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise." Potato chips are a snack food for the world," said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo, and accounts for over half of the parent company's $ 3 billion annual profits. But the U. S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously identified as American, but ones that consumes-- especially young people--see as part of a modern, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of the "irresistibility" of its chips, would help facilitate the company's global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives," said Steve Reinemund, PepsiCo's chief executive.
It is the belief of Frito-Lay's head of global marking that ______.
A．potato chips can hardly be used as a weapon to dominate the world market
B．their company must find new ways to promote domestic sales.
C．the light golden color enhances the charm of their company's potato chips
D．people the world over enjoy eating their company's potato chips
第3题
made by the bosses. Secretaries have been abolished. The assembly line has
been abandoned, as has economies of scale like buying components in bulk. A 【M2】 ______
quarter of employers fix their own salaries and soon everyone will. The workers【M3】 ______
decide how many of the profits to share and how much to invest. Many of the 【M4】 ______
rest are discouraged to work from or set up their own small companies. Em- 【M5】 ______
ployees reorganize their factories and choose new sites for development. Cen-
tral computers have been forgotten along with rows of unnecessary filing cabi-
nets. Memos must be confined in one page. There are no controls over expert- 【M6】 ______
ses or business travel. There is a reception desk, and no receptionist. The 【M7】 ______
boss doesn't even have his own desk and has to make his own tea.
The company, Semco, is located in Sao Paulo, Brazil, makes pumps, 【M8】 ______
dishwashers and cooling units. It has been crawled over by the media and
hundred of curious corporations including 150 of the Fortune top 500 compa- 【M9】 ______
nies in the US. Semco has increased profits fivefold to nearly $ 3 million on
sales approaching $ 30 million. It exports 23 percent of output. Productively
has risen sevenfold and the company was free of debt. 【M10】 ______
【M1】
第4题
Geography and culture explain some of the differences. The concentration of economic activity in China's eastern coastal region gave its mobile operators big economies of scale, allowing lower prices. In China, telephones quickly came to be regarded as fashion items, something that has only recently happened to India.
But the main difference is regulation. India chose a licensing policy that divided the country into 22 regions, each with two licenses to operate mobile networks. Bidding in multiple regions was restricted. This aimed to promote competition, but led to a fragmented market with a baffling array of operators, none of which has economies of scale. Limited spectrum also hurt service quality.
Which is the most appropriate title for the passage?
A．A Comparative Study of the Telecom Industry in China and India
B．Differences on Use of Mobile Phones in China and India
C．Geographical and Cultural Differences between China and India
D．Different Regulations on Mobile Phones in China and India
第5题
Geography and culture explain some of the differences. The concentration of economic activity in China's eastern coastal region gave its mobile operators big economies of scale, allowing lower prices. In China, telephones quickly came to be regarded as fashion items, something that has only recently happened to India.
But the main difference is regulation. India chose a licensing policy that divided the country into 22 regions, each with two licenses to operate mobile networks. Bidding in multiple regions was restricted. This aimed to promote competition, but led to a fragmented market with a baffling array of operators, none of which has economies of scale. Limited spectrum also hurt service quality.
Which is the most appropriate title for the passage?
A．A Comparative Study of the Telecom Industry in China and India
B．Differences on Use of Mobile Phones in China and India
C．Geographical and Cultural Differences between China and India
D．Different Regulations on Mobile Phones in China and India
第6题
A、world prices of imports.
B、the consumption distortion loss triangle.
C、the production distortion loss triangle.
D、excessive entry and inefficient business practices.
第7题
A、result in unit manufacturing costs increasing by a certain amount each time output is increased.
B、suggest that production costs increase because of increasing labor productivity.
C、are more significant when simple steps in an assembly process are performed over and over again.
D、are more significant when a technologically complex task is repeated.
E、lead to diseconomies of scale.
第9题
A. Current assets.
B. Interest expense.
C. Administrative expenses.
Ans: B.
Interest expense is considered a fixed burden and a function of a firm’s capital structure, not sales.
A is incorrect. Current assets are normally a sales driven account.
C is incorrect. Administrative expenses, although they may contain fixed costs, are primarily sales driven.
14. Which of the following pairs of general categories are least likely to be considered in the formulas used by credit rating agencies to determine the capacity of a borrower to repay a debt?
A. Operational efficiency; leverage.
B. Margin stability, availability of collateral.
C. Leverage; scale and diversification.
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