题目内容
（请给出正确答案）
A、A) marketing company
B、B) consumerism
C、C) marketing
D、D) marketing department
E、E) production
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更多“When marketing people do long-…”相关的问题
第1题
Read the text and questions below. For each question, mark the letter next to the correct answer —A, B, C or D —on your answer sheet.
If you want to take the whole family on holiday, and keep everybody happy, then I have found just the place for you. I recently went with a group of friends to stay at the Greenwood Holiday Village, which is open from May until October.
Built in the centre of a forest, Greenwood is a great place to stay whatever the weather. Its main attraction for families is the indoor World of Water, where young and old can have fun in the different pools. Some of these, however, are for serious swimmers only.
For sporty people, the Country Club offers tennis, squash and badminton. If your children are too young to join in these sports, there are activity clubs. Greenwood is a good place for families as it is traffic-free — you explore on foot or by bike. Some people complained that this was inconvenient, but I was pleased to be out in the fresh air. For evening entertainment, there are shows and cinemas.
Accommodation is in a variety of apartments of different sizes. These have up to four bedrooms, a kitchen and a bathroom, as well as a dining area. Before going, I thought the apartments might not be big enough for all of us, but I was pleasantly surprised — it was not too crowded at all.
I'1l definitely go back to Greenwood next year. Why don't you give it a try? Visit their website for further information now!
What is the writer's main purpose in writing this text?
A．to give her opinion of the holiday village
B．to describe what her family did at the holiday village
C．to give advice to a friend going to the holiday village
D．to complain about the holiday village
第2题
In 2000, Gloria Mark was hired as a professor at the University of California. She would arrive at her desk in the morning, full of energy and ready to tackle her to-do list. No sooner had she started one task than a colleague would e-mail her with an urgent request; when she went to work on that, the phone would ring. At the end of the day, Mark had accomplished a fraction of what she set out to do.
Lots of people complain that office multitasking drives them nuts. But Mark studies how high-tech devices affect our behavior, so she was able to do more than complain: She set out to measure how nuts we've all become. She watched cubicle (办公室隔间) dwellers as they surfed the chaos of modern office life and found each employee spent only ten-and-a-half minutes on any given project before being interrupted. Each short project was itself fragmented into three-minute tasks, like answering e-mail messages or working on a sheet.
Mark's study also revealed that interruptions are often crucial to office work. The high-tech workers admitted that many of their daily distractions were essential to their jobs. When someone forwards you an urgent e-mail message, it's often something you really do need to see; if a mobile phone call breaks through, it might be the call that saves your hide.
For some computer engineers and academics, this realization has begun to raise an attractive possibility: Perhaps we can find an ideal middle ground. If high-tech work distractions are inevitable, maybe we can re-engineer them so we receive all of their benefits but few of their downsides.
The Birth of Multitasking
The science of interruptions began more than 100 years ago with the emergence of telegraph operators — the first high-stress, time-sensitive information-technology jobs. Psychologists discovered that if someone spoke to a telegraph operator while he was keying a message, the operator was more likely to make errors. Later, psychologists determined that whenever workers needed to focus on a job that required the monitoring of data, presentation was all important. Using this knowledge, cockpits (驶舱) for fighter pilots were carefully designed so that each dial and meter could be read with just a glance.
Still, such issues seemed remote from the lives of everyday workers. Then, in the 1990s, computers began to experience a rapid increase in speed and power. "Multitasking" was born; instead of simply working on one program for hours at a time, a computer user works on several simultaneously. Office workers now stare at computer screens of overwhelming complexity, as they juggle (操纵) messages, text documents, PowerPoint presentations and web browsers. In the modern office we are all fighter pilots.
Effect of Multitasking: Computer-affected Behavior
Information is no longer a scarce resource — attention is. 20 years ago, an office worker had two types of communication technology: a phone, which required an instant answer, and postal mail, which took days. Now people have dozens of possibilities between these two poles.
The result is something like "continuous partial attention", which makes us so busy keeping an eye on everything that we never fully focus on anything. This can actually be a positive feeling, inasmuch as the constant email dinging makes us feel needed and desired. But what happens when you take that to the extreme? You get overwhelmed. Sanity lies in danger.
In 1997, Microsoft recruited Mary Czerwinski, who once worked in NASA's Human-computer Interaction Lab, to conduct basic research to find out how computers affect human behavior. She took 39 office workers and installed software on their computers that would record every mouse click. She discovered that computer users were as restless as hummingbirds. On average, they juggled eight windows at the same time. More astonishing
A．Y
B．N
C．NG
第3题
In 2000, Gloria Mark was hired as a professor at the University of California. She would arrive at her desk in the morning, full of energy and ready to tackle her to-do list. No sooner had she started one task than a colleague would e-mail her with an urgent request; when she went to work on that, the phone would ring. At the end of the day, Mark had accomplished a fraction of what she set out to do.
Lots of people complain that office multitasking drives them nuts. But Mark studies how high-tech devices affect our behavior, so she was able to do more than complain, she set out to measure how nuts we've all become. She watched cubicle (办公室隔间) dwellers as they surfed the chaos of modern office life and found each employee spent only ten-and-a-half minutes on any given project before being interrupted. Each short project was itself fragmented into three- minute tasks, like answering e-mail messages or working on a sheet.
Mark's study also revealed that interruptions are often crucial to office work. The high-tech workers admitted that many of their daily distractions were essential to their jobs. When someone forwards you an urgent e-mail message, it's often something you really do need to see; if a mobile phone call breaks through, it might be the call that saves your hide.
For some computer engineers and academics, this realization has begun raise an attractive possibility: perhaps we can find an ideal middle ground. If high-tech work distractions are inevitable, maybe we can re-engineer them so we receive all of their benefits but few of their downsides.
The Birth of Multitasking
The science of interruptions began more than 100 years ago with the emergence of telegraph operators--the first high-stress, time-sensitive information-technology jobs. Psychologists discovered that if someone spoke to a telegraph operator while he was keying a message, the operator was more likely to make errors. Later, psychologists determined that whenever workers needed to focus on a job that required the monitoring of data, presentation was all important. Using this knowledge, cockpits (驾驶舱) for fighter pilots were carefully designed so that each dial and meter could be read with just a glance.
Still, such issues seemed remote from the lives of everyday workers. Then, in the 1990s, computers began to experience a rapid increase in speed and power. "Multitasking" was born; instead of simply working on one program for hours at a time, a computer user works on several simultaneously. Office workers now stare at computer screens of overwhelming complexity, as they juggle (操纵) messages, text documents, PowerPoint presentations and Web browsers. In the modern office we are all fighter pilots.
Effect of Multitasking: Computer-affected Behavior
Information is no longer a scarce resource attention is. 20 years ago, an office worker had two types of communication technology: a phone, which required an instant answer, and postal mail, which took days. Now people have dozens of possibilities between these two poles.
The result is something like "continuous partial attention", which makes us so busy keeping an eye on everything that we never fully focus on anything. This can actually be a positive feeling, inasmuch as the constant email dinging makes us feel needed and desired. But what happens when you take that to the extreme? You get overwhelmed. Sanity lies in danger.
In 1997, Microsoft recruited Mary Czerwinski, who once worked in NASA's Human- computer Interaction Lab, to conduct basic research to find out how computer affect human behavior. She took 39 office workers and installed software on their computers that would record every mouse click. She discovered that computer users were as restless as hummingbird. On average, they juggled eight windows at the same time. More astonishing,
A．Y
B．N
C．NG
第4题
Even while senior government officials held an emergency meeting to discuss 3 bombs overnight, the fourth was detonated. The blast in Yala on Monday marks a return to form. for violence in the southernmost provinces, where soldiers, police and local officials have been targeted by almost daily shootings and small explosions. But the attacks overnight represent a different kind of threat to Thailand's national security. The 3 explosions on Sunday killed 2 people and injured as many as 60. All of the blasts are thought to have been trigged by a mobile phone signals in the first major attacks outside the southernmost provinces in the large cities of Hat Yai and Songkhla.
What were the senior government officials doing when the last bomb took place?
A．Sleeping.
B．Holding a meeting.
C．Indulging themselves.
D．Quarrelling.
第5题
Even while senior government officials held an emergency meeting to discuss 3 bombs overnight, the fourth was detonated. The blast in Yala on Monday marks a return to form. for violence in the southernmost provinces, where soldiers, police and local officials have been targeted by almost daily shootings and small explosions. But the attacks overnight represent a different kind of threat to Thailand's national security. The 3 explosions on Sunday killed 2 people and injured as many as 60. All of the blasts are thought to have been trigged by a mobile phone signals in the first major attacks outside the southernmost provinces in the large cities of Hat Yai and Songkhla.
What were the senior government officials doing when the last bomb took place?
A．Sleeping.
B．Holding a meeting.
C．Indulging themselves.
D．Quarrelling.
第6题
The Competition Act basically sets out rules relating to misleading representations and deceptive marketing practices. The Bulletin was issued to foster obedience with the Competition Act and ensure greater fairness, predictability and transparency in its application to representations made on the Internet. Specifically, it contains criminal and civil provisions that prohibit misleading representations and deceptive marketing practices related to products or services. Any representation that is false or misleading in a "material respect" is prohibited. As determined by the courts, a representation is deemed misleading in a material respect if it conveys a false impression to the ordinary citizen and would likely influence his or her decision to purchase the product.
Although the Bulletin is not legally binding on the Competition Bureau, it sets out the Bureau's position that the Competition Act applies equally to false or misleading representations regardless of the medium in which they are made. The rules set out in the Competition Act will be applied in a manner that is neutral—neither biasing business activity toward or away from the Internet. The Competition Bureau is of the opinion that responsibility for false or misleading advertisements lies with the person who "causes" the representation to be made. In the on-line context, this would typically be the business that controls the content of the website and for whom the website is made available.
The Bulletin provides guidance to businesses operating websites and presents the Bureau's opinion on the application of the Competition Act to representations made on-line. Obviously, determining whether or not a particular representation is false or misleading will depend on all of the circumstances surrounding the representation. Businesses concerned about the potential application of the provisions on misleading representations and deceptive marketing practices in the Competition Act to their websites should consult with their legal advisor.
According to the article, the function of the bulletin put out by the Competition Bureau was to ______.
A．eliminate deceptive on-line advertising
B．introduce the Competition Act
C．clarify roles related to on-line advertising and marketing
D．inform. the Canadian public about deceptive marketing practices
第7题
The Competition Act basically sets out rules relating to misleading representations and deceptive marketing practices. The Bulletin was issued to foster obedience with the Competition Act and ensure greater fairness, predictability and transparency in its application to representations made on the Internet. Specifically, it contains criminal and civil provisions that prohibit misleading representations and deceptive marketing practices related to products or services. Any representation that is false or misleading in a "material respect" is prohibited. As determined by the courts, a representation is deemed misleading in a material respect if it conveys a false impression to the ordinary citizen and would likely influence his or her decision to purchase the product.
Although the Bulletin is not legally binding on the Competition Bureau, it sets out the Bureau's position that the Competition Act applies equally to false or misleading representations regardless of the medium in which they are made. The rules set out in the Competition Act will be applied in a manner that is neutral--neither biasing business activity to ward or away from the Internet. The Competition Bureau is of the opinion that responsibility for false or misleading advertisements lies with the person who "causes" the representation to be made. In the on-line context, this would typically be the business that controls the content of the website and for whom the website is made available.
The Bulletin provides guidance to businesses operating websites and presents the Bureau's opinion on the application of the Competition Act to representations made on line. ? Obviously, determining whether or not a particular representation is false or misleading will depend on all of the circumstances surrounding the representation. Businesses concerned about the potential application of the provisions on misleading representations and deceptive marketing practices in the Competition Act to their websites should consult with their legal advisor.
According to the article, the function of the bulletin put out by the Competition Bureau was to.
A．eliminate deceptive on-line advertising
B．introduce the Competition Act
C．clarify rules related to on-line advertising and marketing
D．inform. the Canadian public about deceptive marketing practices
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