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[46]Shoppers in the UK are spending less money on toilet paper to save money,research has shown.
Penny-pinchingUK consumers choose cheaper products from discounters such as Aldi and Lidlrather than luxury alternatives.
This has wiped6% off the value of the soft tissue paper market in the UK. It has shrunk from£1.19 billion in2011 to£1.12billion in 2015, according to a new report from market research company Mintel. [47] Furthermore, the future of the market looks far fromrosy, with sales expected to fall further to £1.11 billion in 2016.
In the lastyear alone, despite an increase in the UK population and a subsequent rise inthe number of households, sales of toilet paper fell by 2%, with the averagehousehold reducing their toilet roll spending from £43 in 2014 to £41 in 2015.
Overall, almostthree in five people say they try to limit their usage of paper — includingfacial tissue and kitchen roll — to save money. “Strength, softness andthickness remain the leading indicators of toilet paper quality, with just asmall proportion of consumers preferring more luxurious alternatives, such asthose with flower patterns or perfume,” said Mintel analyst Jack Duckett. [48]“These extra features are deemed unnecessary by themajority of shoppers, which probably reflects how these types of products aretypically more expensive than regular toilet paper, even when on special offer.”
[49]Whileconsumers are spending less on toilet paper, they remain fussy—in theory atleast —when it comes to paper quality. Top ofBritons’ toilet paper wish list is softness (57%) followed by strength (45%)and thickness (36%).
[50]Onein 10 buyers rank toilet rolls made from recycled paper among their topconsiderations, highlighting how overall the environment is much less of aconsideration for shoppers than product quality. In a challengefor manufacturers, 81% of paper product users said they would consider buyingrecycled toilet tissue if it were comparable in quality to standard paper.
46. The market sales of toilet paper havedecreased because .
A) Britons have cut their spendingon it
B) its prices have gone up over theyears
C) its quality has seen markedimprovement
D) Britons have developed the habitof saving
47. What does the author think ofthe future of the tissue paper market in the UK?
A) It will expand in time.
C) It will experience ups and downs.
B) It will remain gloomy.
D) It will recover as populationgrows.
48. What does Jack Duckett say about toilot paper?
A) Special offers would promote its sales.
B) Consumers are loyal to certain brands.
C) Luxurious features add much to the price.
D) Consumers have a variety to choose from.
49. What do we learn about Britons concerning toilet paper?
A) They are particular about the quality of toilet paper.
B) They emphasize the strength of toilet paper the most.
C) They prefer cheap toilet paper to recycled toilet paper.
D) They reject using toilet paper with unnecessary features.
50. What can we infer from the last paragraph?
A) more and more Britons buy recycled toilet paper to protectthe environment.
B) Toilet paper manufactures are facing a great challenge inpromoting its sales.
C) Toilet paper manufacturers compete with one another toimprove product quality.
D) Environmental protection is not much of a concern whenBritons buy toilet paper.