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[主观题]

________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

A、Marketing communications

B、Internal marketing

C、Marketing research

D、Market segmentation

E、Marketing planning

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第1题

Although interior design has existed since the beginning of architecture, its development into a specialized field is really quite recent. Interior designers have become important partly because of the many functions that might be 【C1】______ in a single large building.

The importance of interior design becomes 【C2】______ when we realize how much time we 【C3】______ surrounded by four walls. Whenever we need to be indoors, we want our surroundings to be 【C4】______ attractive and comfortable as possible. We also expect 【C5】______ place to be appropriate to its use. You would be 【C6】______ if the inside of your bedroom were suddenly changed to look 【C7】______ the inside of a restaurant. And you wouldn't feel 【C8】______ in a business office that has the appearance of a school.

It soon becomes clear that the interior designer's most important 【C9】______ is the function of the particular 【C10】______ . For example, a theater with poor sight lines, poor sound-shaping qualities, and 【C11】______ few entries and exits will not work for 【C12】______ purpose, no matter how beautifully it might be 【C13】______ . Nevertheless, it is not easy to make suitable 【C14】______ for different kinds of space, lighting and decoration of everything from ceiling to floor. 【C15】______ addition, the designer must usually select furniture or design built-in furniture according to the functions that need to be served.

【C1】______

A.consisted

B.contained

C.composed

D.comprised

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第2题

Although interior design has existed since the beginning of architecture, its development into a specialized field is really quite recent. Interior designers have become important partly because of the many functions that might be 【C1】______ in a single large building.

The importance of interior design becomes 【C2】______ when we realize how much time we 【C3】______ surrounded by four wails. Whenever we need to be indoors, we want our surroundings to be 【C4】______ attractive and comfortable as possible. We also expect 【C5】______ place to be appropriate to its use. You would be 【C6】______ ff the inside of your bedroom were suddenly changed to look 【C7】______ the inside of a restaurant. And you wouldn't feel 【C8】______ in a business office that has the appearance of a school.

It soon becomes clear that the interior designer's most important 【C9】______ is the function of the particular 【C10】______ . For example, a theater with poor sight lines, poor sound-shaping qualities, and 【C11】______ few entries and exits will not work for 【C12】______ purpose, no matter how beautifully it might be 【C13】______ . Nevertheless, it is not easy to make suitable 【C14】______ for different kinds of space, lighting and decoration of everything from ceiling to floor. 【C15】______ addition, the designer must usually select furniture or design built-in furniture according to the functions that need to be served.

【C1】______

A.consisted

B.contained

C.composed

D.comprised

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第3题

The making of a success story

1.IKEA is the world’s largest furniture retailer,and the man behind it is Ingvar Kamprad,one of the world’s most successful entrepreneurs.Born in Sweden in 1926,Kamprad was a natural business man.As a child,he enjoyed selling things and made small profs from selling matches,seeds and pencils in his community.When Kamprad was 17,his father gave him some money as a reward for his good grades.Naturally he used it to start up a business—IKEA.

2.IKEA’s name comes form. Kamprads’initials(I.K.)and the place where he grew up(E andA).Today IKEA is known for its modern,minimalist furniture,but it was not a furniture company in the beginning.Rather,IKEA sold all kinds of miscellaneous goods.Kamprad’s wares included anything that he could sell for profits at discounted prices,including watches,pens and stockings.

3.IKEA first began to sell furniture through a mail—order catalogue in 1947.the furniture was all designed and made by manufactures near Kamprad’s home. Initial sales were very encouraging,so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

4.In 1953 IKEA opened its first showroom in Almhult,Sweden. IKEA is known today for its spacious stress with furniture in attractive settings,but in the early 1950s,people ordered from catalogues.Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it. his led to increased sales and the company continued to thrive.By 1955,IKEA was designing all its own furniture.

5.In 1956 Kamprad saw a man disassembling a table to make it easier to transport.Kamprad was inspired. The man had given him a great idea:flat packaging.Flat packaging would mean lower shipping costs for IKEA and lower prices for customers.IKEA tried it and sales soared.The problem was that people had to assemble furniture themselves,but over time,even this grew into an advantage for IKEA.Nowadays,IKEA is often seen as having connotations of self—sufficiency. This image has done wonders for the company,leading to better sales and continued expansion.

6.Today there are over 200 stores in 32 countries.Amazingly,Ingvar Kamprad has managed to keep IKEA a privately—held company.In 2004 he was named the world’s richest man.He currently lives in switzerland and is retired from the day—today operatioas of IKEA.IKEA itself,though,just keeps oil growing.

第 17 题 Paragraph 2_________.

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第4题

An application architecture specifies the technologies to be used to implement one or more information systems. It serves as an outline for detailed design, construction, and implementation. Given the models and details, include( ), we can distribute data and processes to create a general design of application architecture. The design will normally be constrained by architecture standards, project objectives, and ( ). The first physical DFD to be drawn is the( ). The next step is to distribute data stores to different processors. Data( ) are two types of distributed data which most RDBMSs support. There are many distribution options used in data distribution. In the case of ( )we should record each table as a data store on the physical DFD and connect each to the appropriate server.

A.logical DFDs and ERDB.ideal object model and analysis class modelC.use case models and interface prototypesD.physical DFDs and database schemaA.the database management systemB.the feasibility of techniques usedC.the network topology and technologyD.the user interface and process methodsA.context DFDB.system DFDC.network architecture DFDD.event-response DFDA.vertical partitioning and horizontal replicationB.vertical replication and horizontal partitioningC.integration and distributionD.partitioning and replicationA.storing all data on a single serverB.storing specific tables on different serversC.storing subsets of specific tables on different serversD.duplicating specific tables or subsets on different servers

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