Good morning, everyone. let me _____ myself.
A、Introduce
B、say something about
C、say
D、speak
A、Introduce
B、say something about
C、say
D、speak
第1题
Who is the speaker?
A.An accountant
B.A personnel department employee
C.A photographer
D.A fitness instructor
第2题
Now, to the reason we are all here, we are very fortunate to have a seminar today led by Dr. Martin Sangalli, one of the most prominent and well respected economist in the world business community. He has been asked to advise many large corporations. He is a specialist in strategy use of information technology in banking, pharmaceuticals,and retail. He has his own company called Logic Solutions, which consults with some of the biggest names in the world of business. He is also an adviser to Intertell, and a non executive director of Globe Conferences. Thousands of business and technology managers have benefited from reading his best selling book Intelligent Change. Always inspiring and thought provoking, his ideas have helped hundreds of organizations to gain a glimpse of the future. He is Europe's most famous IT analyst, Dr. Sangalli, welcome.
(1)
第3题
What is being announced?
A.Extensive interviews will be conducted.
B.Mr. Welsh is leaving the company.
C.A new executive is being hired.
D.An employee is being terminated.
第4题
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't, including your prospective customers. That's because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect's attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect's attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected: Example, "Try our service without charge for one month; why aren't you making six figures?" And I'd like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don't talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer's Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I'd like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don't really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
?You will hear a business presentation about 3 simple selling tactics.
?As you listen, for questions 1-12, complete the notes, using up to three words or a number.
?After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect's attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
第5题
The course is held on Tuesdays between 12:30 and 1:30. So, that's one hour once a week. Please enroll with a secretary before Friday this week. For those of you who are interested in developing your writing skills, we have a six-week course which runs for two hours between 4 and 6 on Wednesday afternoons, beginning in week one. It concentrates on writing skills, needed for assignments in the department of economics and social sciences. Students must be enrolled in either of these departments.
You are probably not thinking about taking an examination yet, but later on, towards the end of the term, you might like to enroll in our examination skills class. The course runs for five weeks and two hours in a week. The course deals with the skills you need in both written tests and oral examinations. It is not necessary to enroll before the course starts. Just turn up for the first class.
Which course(s) runs or run for one hour each time?
A.Conversation class.
B.Writing skills class.
C.Examination skills class.
D.All of the three courses.
第6题
Q. 15. Which course(s) runs or run for one hour each time?
Q. 16.Which course(s) does or do NOT require enrollment beforehand?
Q. 17.Which course(s) is (are) designed especially for students of economics and social sciences?
Q. 18.Which course(s) is (are) the shortest?
(35)
A.Conversation class.
B.Writing Skills class.
C.Examination Skills class.
D.All of the three courses.
第7题
What is the talk mainly about?
A.Different customs and manners around the world.
B.How to do business with other people.
C.The unbelievable changes in the business world.
D.Advice on customs and protocol in many countries.
第8题
The internets from which the Internet is composed are usually public access networks, meaning that the resources of the network can be shared with anyone logging onto, or accessing the network. Other types of internets, called intranets, are closed to public use. Intranets are the most common type of computer network used in companies and organizations where it is important to restrict access to the information contained on the network.
During the 1990s, the Internet has grown tremendously in the number of people using it and the amount of information contained on it. According to the Internet Society, a non-profit society that studies and promotes the use of the Internet, 134 countries had full Internet connection and an additional 52 countries had limited access( for example, E-mail only)in 1996. Some surveys found that as of September 1997 there were between 53 and 57 million users of the Internet worldwide.
Which of the following is true about the Internet according to the talk?
A.The Internet is different from television in which it's more convenient.
B.The Internet may greatly affect the ways of college education and business.
C.The Internet is the cheapest way of communication with other people.
D.The Internet is composed of many computers.
第9题
First on the list are doctors. If you were to separate them out, anaesthesiologists,
general internists, obstetricians and gynaecologists, psychiatrists,
and surgeons all make over $145,600 a year, while family and general practitioners
make $140,000 and paediatricians earning an average of $136,000 Q31
yearly—are at the bottom of the medical pay scale. All that money comes at
a price: doctors must go through four years of undergraduate schooling, four Q32
years of medical school, and then 3 to 7 or more years in residencies before
being able to practice on their own.
Second on the list are dentists. Specialists like orthodontists, prosthodontists Q33
and oral or maxillo-facial surgeons all make over $145,000 annually. Meanwhile,
general dentists average $125,000 a year. Like doctors,
dentists and dental specialists must go through four years of college, four
years of medical school and then residencies before they can practice.
Third, perhaps surprisingly to many of you, we have chief executives.
CEOs make an average of $142,400 a year, and the highest paid earn many
millions. You may think that is rather low, but remember that the chief executives
of Microsoft are not typical chief executives! Though a college education
is not always required for this position, especially if you are CEO of
your own company, two-thirds of CEOs have a bachelor's degree or higher, Q34
often in business or public administration. CEOs are highly paid for their
skills, knowledge, and ability in a wide variety of areas. Therefore, people Q35
are usually expected to have substantial work experience before they can become CEOs.
Fourth, we have airline pilots, co-pilots, and flight engineers. Airline
pilots and their supporting personnel make an average of $138,200. Traditionally Q36
, the military has been an important source for recruiting commercial pilots.
However, people may become pilots and flight engineers by attending FAA-certified
flight schools. Nearly four out of five pilots has a bachelor's degree, Q37
and this number is expected to grow in coming years. The highest paying pilots
work on large passenger planes, but ones working as crop dusters, test pilots,
cargo pilots, rescue crews, etc, can command good salaries as well.
Fifth, there are air traffic controllers. Air traffic controllers have an
average yearly salary of $107,600. The competition for the 24,000 openings
is stiff, but job security is excellent once someone has been hired. To be eligible Q38
to be an air traffic controller, a person must have four years of college
or three years of work experience, making it one of the highest paying jobs
where college is not strictly necessary. Would-be air traffic controllers should
like learning, though, as applicants must go through 12 weeks of schooling, Q39
and then receive continuing education once hired.
Sixth—the final job on this list—we have astronomers. Yes, at $104,700
a year, astronomers are among the highest paid professionals, but they are
also among the rarest: the
A.Anaesthesiologist.
B.General practitioner.
C.Paediatrician.
第10题
Rosie: Yes, well, um, we've done a survey on local entertainment. Basically, we tried to find out how students feel about the entertainment in the town and how much they use it.
Mike: Yes, so we've called our project 'Out and About' ...
Tutor: Yes, that's a good title! 'Out and About'.
Rosie: We wanted to find out how well students use the entertainment facilities in town ... whether they get to see the latest plays, films ... that kind of thing.
Tutor: Now, we have our own facilities on campus of course ...
Rosie: Oh, yes, we deliberately omitted those as we really wanted to examine outside entertainment in the town as opposed to on the university campus.
Mike: Actually there were a lot of areas to choose from but in the end we limited ourselves to looking at three general categories: cinema, theatre and music.
Tutor: Right.
Rosie: OK. Well, er... first of all cinema. In the town, there are three main places where you can see films. There's the new multi-screen cinema complex, the old Park cinema, and a late-night Odeon.
Mike: So if you look at this chart ... in terms of audience size, the multi-screen complex accounts for 75% of all cinema seats, the Park Cinema, accounts for 20% of seats and the late-night Odeon has just 5% of seats.
Rosie: As you probably know, the complex and the Park show all the latest films, while the late-night cinema tends to show cult films. So, when we interviewed the students, we thought the complex would be the most popular choice of cinema...but surprisingly it was the late-night Odeon.
Mike: Yeah, and most students said that if they wanted to see a new film, they waited for it to show at the Park because the complex is more expensive and further out of town so you have to pay more to get there as well.
Tutor: Yes, and that adds to the cost, of course, and detracts from the popularity, evidently.
Rosie: Well, next, we looked at theatres. The results here were interesting because, as you know, there's a theatre on campus, which is popular. But there's also the Stage Theatre in town, which is very old and architecturally quite beautiful. And there's the large, modern theatre, the Ashtop, that has recently been built.
Tutor: So you just looked at the two theatres in town?
Mike: Yes. But the thing about the theatres is that there's a whole variety of seat prices. Also, the types of performance vary ... so students tend to buy seats at both and like using both for different reasons and if they want cheap seats at the Ashtop, they can just sit further from the front.
Rosie: What we did find that was very interesting is that there are periods during the year when students seem to go to the theatre and periods when they go to the cinema and we really think that's to do with budget. If you look at this graph, you can see that um, there's a peak around November/December when they go to the theatre more and then a period in April/May when neither is particularly popular and then theatreer viewing seems to trail off virtually while the cinema becomes quite popular in June/July.
Tutor: Mmm. I think you're probably right about your conclusions ...
Mike: Well, lastly we looked at music. And this time we were really investigating the sort of small music clubs that offer things like folk or specialise in local bands.
Tutor: So not musicals as such ...
Mike: That's right.
Rosie: We looked at three small music venues and we examined the quality of the entertainment and the venue and gave a ranking for these: a cross meaning that the quality was poor, a tick meaning it was OK and two ticks for excellent. First of all, The Blues Club, which obviously specialises in blues music. This was a pretty small place and the seating was minimal so we didn't give that a very good rating.
Mike: No! We don
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