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Passage2 “Golden Key”with which YH Company reduces...

Passage2 “Golden Key”with which YH Company reduces its purchasing cost To realize zero inventory for packing materials YH Company, a manufacturer of chemical fiber products, used to have higher stocklevels ofpurchased goods for the purpose of ensuring production needs. Previously packing materials worth as much as four million Yuan entered the warehouse, which tied up substantial amount of working fund and increased purchasing costs. Meantime the enterprise undertook great market risks in the purchasing process. For the sake of reducing purchasing cost and guarding against market risks,the company changed the supply of certain raw materials and packing materials from indirect supply to direct supply, i.e. the quantity of packing materials needed will directly be shipped onto the production site by the supplier, and regular settlement is made so that there is no working fund tied up. To ensure the secured supply of materials, YH also had suppliers participate in its production operation, by which the suppliers will arrange materials and make timely adjustment to the items and quantity of supplied goods. Thanks to the direct supply mode, zero inventory is fulfilled with regard to goods like packing materials, and this alone saw 200 m Yuan reduction in its working fund last year. Suppliers to assist in clearing the warehouse In making use of its good partnership with suppliers, YH further tapped its potential in cost reduction. Focusing on the fact that there used to be a high stock level of spares and fittings. YH coordinated with the suppliers and urged them to gradually buy back the inventories. By way of collaboration with suppliers, YH cleared up its warehouse, eliminated overstocked goods and further improved its inventory structure. Through suppliers buy-back operation, YH in 2009 reduced overstocked goods in excess of 7. 5m Yuan. YH’s development in recent years has brought great market opportunities to a large number of suppliers. Forward-looking suppliers no longer seek a simple transaction-based relationship; instead they expect to set up a long-term strategic partnership with YH. Questions: 1. According to the passage,______is not the disadvantage of buying more raw materials and storing them in the warehouse.

A、occupying capital

B、adding procurement costs

C、having more market threats

D、guarantying production

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第1题

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl," the Lay's potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise." Potato chips are a snack food for the world," said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America. owned by PepsiCo, and accounts for over half of the parent company's $ 3 billion annual profits. But the U. S. snack food market is largely saturated, and to grow, the company has to look overseas.

Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously identified as American, but ones that consumes-- especially young people--see as part of a modern, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of the "irresistibility" of its chips, would help facilitate the company's global expansion.

The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives," said Steve Reinemund, PepsiCo's chief executive.

It is the belief of Frito-Lay's head of global marking that ______.

A.potato chips can hardly be used as a weapon to dominate the world market

B.their company must find new ways to promote domestic sales.

C.the light golden color enhances the charm of their company's potato chips

D.people the world over enjoy eating their company's potato chips

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第2题

The word "it" in the last sentence of the passage refers to

A.The Golden Compass

B.The Subtle Knife.

C.Dark Materials trilogy.

D.Count Karlstein.

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第3题

Yuan, CFA, is chief investment officer of Golden Securities. Recently, Yuan found that their company’s promotional materials for marketing activities had a mistake. The value of their management asset list on the material was higher than their current actual market value. Yuan realized the reason might be recent market volatility. Which of the following actions is most accurate to comply with the CFA Institute Code and Standard.

A.Do nothing, because the day material made, the value was correct.

B.Correct the asset value and add a footnote indicating the day that the value calculated.

C.Report the mistake to government regulators.

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第4题

Which is the opposite of Chinese Red?

A.blue

B.black

C.white

D.golden

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第5题

A.Go home at 50’clock.

B.Work together with Mr.Golden.

C.Type some letters.

D.Help the woman.

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