What kind of biomass can be used to produce electricity？

A. A handful of short-answer questions

B. Ten to twenty multiple-choice questions

C. All of the above

D. Two or three open-ended questions

In what kind of books can the passage be most probably found?

A．Geography books.

B．Books about winds.

C．History books.

D．Books on Nature.

What kind of bakery products do young people have to eat?

A．Bread made with good vegetable oil.

B．Bread made With wheat.

C．Bread made with enriched flour or whole grains.

D．Bread containing less calories.

听力原文：What kind of ball game do you like to play?

(11)

A．Football.

B．Go swimming.

C．Take photos.

What kind of benefits has been or will be brought to us as a result of the researches?

A．Calorie restriction.

B．Apoptosis.

C．Cardiovascular disease.

D．Cancer prevention.

听力原文：Woman: What kind of finances can film producers expect by associating with brands?

Man: Right now, companies are willing to pay amounts ranging between $120,000 and $1,200,000. for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.

Woman: What are the advantages of in-film advertising to producers and advertisers?

Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive moo& And films are target-specific. Woman: How can films and brands connect?

Man: A film-viewer bas a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.

There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history-the first example being the yellow Rajdhoot bike used in Raj Kapoor's Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT&T.

Wan: Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail What is the advantage of the advertisement then?

Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.

Wan: Do such placements result in tangible benefits to the products advertised?

Woman: In the recently placed ad for Castrol engine oil in film Cbalte Cbalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.

?You will hear a dialogue about gold price.

?For each question (23-30), mark one letter (A, B or C) for the correct answer.

?After you have listened once, replay the recording.

Following a four-year slide in prices, the price of one ounce of gold increased to

A．$417

B．$527

C．$327

听力原文：F: What kind of finances can film producers expect by associating with brands?

M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.

F: What are the advantages of in-film advertising to producers and advertisers?

M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.

F: How can films and brands connect?

M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.

F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then? M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.

F: Do such placements result in tangible benefits to the products advertised?

M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.

?You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.

?For each question 23—30, mark one letter A, B or C for the correct answer.

?You will hear the recording twice.

What is true about film producer's placing brands in films?

A．It depends on the budget of the film.

B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.

C．Companies are usually willing to pay ＄120,000 for placing their brands in films.

What kind of businesses are regarded as "small" in the UK?

A．Those with fewer than 50 employees.

B．Those with only two or three owners.

C．Those with a loan of 99.3% in their capital.

D．Those with an output value less than 4 million.

What kind of businesses are regarded as "small" in the UK?

A．Those with fewer than 50 employees.

B．Those with only two or three owners.

C．Those with a loan of 99.3% in their capital.

D．Those with an output value less than 4 million.

What kind of evidence can be used to support your review?

意思是：什么样的证据可以用来支持你的评论?

A.对

B.错