Elle travaille （) Espagne.

How many steps did the speaker recommend of writing an essay?

•Read the article about packaging and labeling.

•Choose the best word to fill each gap from A, B, C or D that follow.

•For each Question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.

Packaging and labeling are both very important to a product, as most physical products have to he packaged and labeled. Both are thought of as an element of product strategy and many marketers even have called packaging a fifth P.

The main concern in designing packages for products, especially for new products, is to protect the (21) on its journey from the factory to the customer. This is especially true (22) industrial goods and appliances whose sales are made from display models. From the (23) of marketing, packaging is of vital importance in sales promotion. Sales are (24) by packages that are visible, informative, emotionally appealing, and workable.

Good packaging helps sell because (25) with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help (26) customers and make them more (27) to decide to buy the goods. The (28) factor in packaging refers to the image that consumers form. after viewing a product.

(29) in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container-- a real cup, which can be used as a cup after the goods within are used up.

The label may be a simple tag attached to the product or an elaborate designed (30) that is part of the package. The label normally carries information about the brand name, manufacturer's name and address, price, specifications, and so on.

(21)

A．goods

B．cargoes

C．merchandise

D．products

According to the writer, developed countries prefer______.

A．a standstill population

B．a fast increasing population

C．a slowly growing population

D．a steadily decreasing population

听力原文： When Sir Winston Churchill, the great British Prime minister, reached his eightieth birthday in November, 1954, he was presented with his portrait by a well-known modern artist, Graham Sutherland. The painting had been ordered and paid for by the members of Parliament, who wanted to honor the Grand Old Man of World War Ⅱ.

Sir Winston and Lady Churchill were deeply moved by this mark of respect and affection. Neither of them, of course, allowed the donors to see how much they both disliked the portrait. "It makes me look stupid which I am not!" protested Churchill in private. Publicly, he only remarked that it was "a fine example of modern art. " His friends smiled; it was well-known that Sir Winston didn't care for modern art.

Who honored him with his portrait?

A．A well-known artist．

B．Parliament．

C．His friend．

听力原文： When Sir Winston Churchill, the great British Prime minister, reached his eightieth birthday in November, 1954, he was presented with his portrait by a well-known modern artist, Graham Sutherland. The painting had been ordered and paid for by the members of Parliament, who wanted to honor the Grand Old Man of World War Ⅱ.

Sir Winston and Lady Churchill were deeply moved by this mark of respect and affec tion. Neither of them, of course, allowed the donors to see how much they both disliked the portrait. "It makes me look stupid which I am not!" protested Churchill in private. Publicly, he only remarked that it was "a fine example of modern art." His friends smiled; it was well-known that Sir Winston didn't care for modern art.

What happened to Winston Churchill in 1954?

A．He was eighty years old.

B．He became famous for his portrait.

C．He gave the prime minister a present.

Chaucer was unpopular in the 18th century because ______.

A．he was surpassed by Shakespeare

B．he used the heroic couplet

C．people did not know how to read his poetry

D．he was a bookworm

Text 2

Stratford-on-Avon, as we all know, has only one industry -- William Shakespeare -- but there are two distinctly separate and increasingly hostile branches. There is the Royal Shakespeare Company (ASC), which presents superb productions of the plays at the Shakespeare Memorial Theatre on the Avon. And there are the townsfolk who largely live off the tourists who come, not to see the plays, but to look at Anne Hathaway’s Cottage, Shakespeare’s birthplace and the other sights.

The worthy residents of Stratford doubt that the theatre adds a penny to their revenue. They frankly dislike the RSC’s actors, them with their long hair and beards and sandals and noisiness. It’s all deliciously ironic when you consider that Shakespeare, who earns their living, was himself an actor (with a beard) and did his share of noise-making.

The tourist streams are not entirely separate. The sightseers who come by bus -- and often take in Warwick Castle and Blenheim Palace on the side -- don’t usually see the plays, and some of them are even surprised to find a theatre in Stratford. However, the playgoers do manage a little sight-seeing along with their playgoing. It is the playgoers, the ESC contends, who bring in much of the town’s revenue because they spend the night (some of them four or five nights) pouring cash into the hotels and restaurants. The sightseers can take in everything and get out of town by nightfall.

The townsfolk don’t see it this way and local council does not contribute directly to the subsidy of the Royal Shakespeare Company. Stratford cries poor traditionally. Nevertheless every hotel in town seems to be adding a new wing or cocktail lounge. Hilton is building its own hotel there, which you may be sure will be decorated with Hamlet Hamburger Bars, the Lear Lounge, the Banquo Banqueting Room, and so forth, and will be very expensive.

Anyway, the townsfolk can’t understand why the Royal Shakespeare Company needs a subsidy. (The theatre has broken attendance records for three years in a row. Last year its 1,431 seats were 94 percent occupied all year long and this year they’ll do better.) The reason, of course, is that costs have rocketed and ticket prices have stayed low.

It would be a shame to raise prices too much because it would drive away the young people who are Stratford’s most attractive clientele. They come entirely for the plays, not the sights. They all seem to look alike (though they come from all over) -- lean, pointed, dedicated faces, wearing jeans and sandals, eating their buns and bedding down for the night on the flagstones outside the theatre to buy the 20 seats and 80 standing-room tickets held for the sleepers and sold to them when the box office opens at 10:30 a.m.

26. From the first two Paragraphs, we learn that ________.

[A] the townsfolk deny the RSC’s contribution to the town’s revenue

[B] the actors of the RSC imitate Shakespeare on and off stage

[C] the two branches of the RSC are not on good terms

[D] the townsfolk earn little from tourism

Stratford-on-Avon, as we all know, has only one industry -- William Shakespeare -- but there are two distinctly separate and increasingly hostile branches. There is the Royal Shakespeare Company (RSC), which presents superb productions of the plays at the Shakespeare Memorial Theatre on the Avon. And there are the townsfolk who largely live off the tourists who come, not to see the plays, but to look at Anne Hathaway's Cottage, Shakespeare's birthplace and the other sights.

The worthy residents of Stratford doubt that the theatre adds a penny to their revenue. They frankly dislike the RSC's actors, those with their long hair and beards and sandals and noisiness. It's all deliciously ironic when you consider that Shakespeare, who eams their living, was himself an actor (with a beard) and did his share of noise-making.

The tourist streams are not entirely separate. The sightseers who come by bus and often take in Warwick Castle and Blenheim Palace on the side don't usually see the plays, and some of them are even surprised to find a theatre in Stratford. However, the playgoers do manage a little sight-seeing along with their play going. It is the playgoers, the RSC contends, who bring in much of the town's revenue because they spend the night (some of them four or five nights) pouring cash into the hotels and restaurants. The sightseers can take in everything and get out of town by nightfall.

The townsfolk don't see it this Way and local council does not contribute directly to the subsidy of the Royal Shakespeare Company. Stratford cries poor traditionally. Nevertheless every hotel in town seems to be adding a new wing or cocktail lounge. Hilton is building its own hotel there, which you may be sure will be decorated with Hamlet Hamburger Bars, the Lear Lounge, the Banquo Banqueting Room, and So forth, and will be very expensive.

Anyway, the townsfolk can't understand why the Royal Shakespeare Company needs a subsidy. (The theatre has broken attendance records for three years in a row. Last year its 1,431 seats were 94 percent occupied ail year long and this year they'll do better.) The reason, of course, is that costs have rocketed and ticket prices have stayed low.

It would be a shame to raise prices too much because it would drive away the young people who are Stratford's most attractive clientele. They come entirely for the plays, not the sights. They all seem to look alike (though they come from all over) -- lean, pointed, dedicated faces, wearing jeans and sandals, eating their buns and bedding down for the night on the flagstones outside the theatre to buy the 20 seats and 80 standing-room tickets held for the sleepers and sold to them when the box office opens at 10:30 a.m.

From the first two paragraphs, we learn that ______.

A．the townsfolk despise the RSC's actors

B．the two branches of the RSC do not get along well

C．the RSC produces limited quantity of plays

D．the townsfolk deny the RSC's contribution to the town's revenue