Scientists have studied consumer behavior. recently and found 21 the look of the package h

第1题

Scientists have studied consumer behavior. recently and found 21 the look of the package has a great effect 22 the "quality" of the product and on how well it 23 because consumers generally cannot 24 between a product and its package. Many products are packages and many packages are products, “as Louis Cheskin, the first social scientist studying consumers&39; feeling for packaging, noticed.”

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human 25 quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices 26

27 are another attraction. Circles often suggest happiness and peacefulness, because these shapes are 28 to both the eye and the heart. That&39;s 29 the round yellow M signs of McDonald’s are inviting to both young and old. This new consumer response to the colors and shapes of packages reminds producers and sellers that people 30 to satisfy both body and soul.

21.A. that B. what C. such D. as

22. A .with B. of C. at D. on

23 . A. buys B. sells C. offers D. works

24. A. show B. display C.tell D. differ

25. A. attention B. eye C. presence D. perception

26. A. to go up B. to go down C. going up D. going down

27. A. Packages B. Shapes C. Tools D. Products

28. A. pleasantly B. pleasing C. pleased D. pleasure

29. A. how B. because C .where D. why

30. A. sell B. make C. buy D. produce

点击查看答案

第2题

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging(包装) is the silent but persuading salesman.

There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior. recently and found that the look of the package has a great effect on the "quality" of the product and on how well it sells, because" Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, "as Louis Cheskin, the first social scientist studying consumers" feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices going up.

Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.

This new consumer response (反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

点击查看答案

第3题

According to the passage, which of the following is true?

A．Scientists have found a way to get rid of the viruses.

B．The Jerusalem Viruses are a great harm to human's health.

C．The viruses will come to a new computer after staying in the old one for some time.

D．Last year four countries found out their computers were infected by viruses.

点击查看答案

第4题

Anxiously, she took the dress out of the package and tried it on, only ________ it didn't fit.

A. to find

B. found

C. finding

D. having found

点击查看答案

第5题

According to the passage, scientists have concluded which of the following from the discovery of the large amount of deuterium found in comets?

A．Comets do not contain enough deuterium to have solely created the Earth's oceans.

B．Given the ratio of deuterium to ordinary hydrogen in seawater, comets cannot have contributed to the Earth's oceans.

C．It is likely that comets contain less Xenon than meteorites do.

D．Given the low level of deuterium in the waters of Earth's oceans, comets cannot be its sole source.

E．Comets now play a greater role in the creation of the Earth's oceans than was previously thought.

点击查看答案