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Directions: For this part, you are required to write a composition on the topic of Loo

king Forward to the 21st Century. You should write at least 150 words. And the followings are the outline for you.

1. The 21st century will be very promising.

2. advantages of the development of science and technology.

3. disadvantages of the development of science and technology

4. your preparations for the new century.

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第1题

For this part, you are required to write a composition on the topic "Computers". You should write coherently and neatly in at least 160 words and base your composition on the outline below:

1) The computer's status in modern society;

2) Computers also cause some negative effects;

3) What do you think of the prospect of computer's future development?

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第2题

For this part, you are required to write a composition on the topic Choice of Friends according to the following outline (given in. Chinese). Your composition should be no less than 120 words. Remember to write your composition on the Answer Sheet 1 clearly and neatly.

1. 有人喜欢结交与自己相类似的朋友。

2. 有人喜欢结交与自己完全不同的朋友。

3. 我的看法。

Choice of Friends

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第3题

For this part, you are required to write a composition on the topic "On Developing Tourism". You should write coherently and neatly in at least 160 words and base your composition on the outline below.

1) The situation nowadays.

2) The advantages of developing tourism.

3)The disadvantages of developing tourism.

4) My point of view.

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第4题

For this part, you are required to write a composition on the topic "Value Time, Value Life". You should write at least 150 words and you should base your composition on the outline given in Chinese below.

1. 生命有限,时间宝贵,珍视时间就是珍视生命。

2. 如何珍视时间?如何珍视生命?

3. 遗憾的是,有些年轻人把时间和青春花在……

4. 我认为,我们应该……

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第5题

For this part, you are required to write a composition on the topic: How to keep Healthy. You should write the composition on the basis of the following outline given in Chinese. Remember to write the composition in the space given on the composition sheet.

1.现在,关心身体健康的人越来越多;

2.饮食对健康的影响;

3.保持健康必须去除不良习惯。

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第6题

For this part, you are required to write a composition on the topic Is Job - hopping Preferable? according to the following outline ( given in English ). Your composition should be no less than 120 words. Remember to write your composition on the Answer Sheet ! clearly and neatly.

1. Some people tend to stick to one job in their lives.

2. Other people prefer changing jobs constantly.

3. My opinion.

Is Job-hopping Preferable?

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第7题

For this part, you are required to write a composition on the topic My View On Job-Hopping (跳槽) in no less than 150 words. Remember to write it coherently and neatly on the ANSWER SHEET.

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第8题

For this part, you are required to write a composition on the topic My View On Job-Hoping(跳槽) in no less than 150 words. Remember to write it coherently and neatly on the Answer Sheet.

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第9题

For this part, you are required to write a composition on the topic. Which Really Counts Ability or Good Looks? You must base your composition on the following instructions (given in Chinese ).

Your composition should be no less than 120 words. Remember to write it neatly.

现在,不少大学毕业生在找工作前特别要花上一笔数目不小的钱把自己好好装扮一下,有些学生甚至认为外貌比能力更重要,是这样吗。

Which Really Counts -- Ability or Good Looks?

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第10题

For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media- newspapers, magazines, newspaper supplements, billboards, and radio- food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the nation's grocery stores rank first among all retailers.

Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.

By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.

When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation's grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly

television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.

Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.

Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.

The author's attitude towards advertising can be characterized as ______.

A.admiring

B.condemning

C.uncertain

D.inquisitive

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