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When you see the golden arches, is your first thought fresh fruit? McDonald's is betting t

hat for many customers, it will be. "Our customers are telling us that fresh choice and variety is a big part of what they want from McDonald's today ," says Jackie Woodward, vice president of world- wide marketing at the restaurant giant.

In fact, there's a move to fruit throughout the burgers-and-fries establishment. Wendy's is launching an ad blitz to publicize its entree-and dessert-sized fresh fruit options. "After our success with 'Garden Sensations, ' the next evolution of this was fresh fruit," says Wendy's President Tom Mueller.

McDonald's, which has added apple slices to its popular salad selections, will soon offer an entree-sized fruit-and-walnut salad. At a time when an obesity lawsuit against McDonald's is still rattling around the courts and with filmmaker Morgan Spurlock's critical documentary "Supersize Me" still resonating, one industry analyst says the move to fruit is just good business. All the fast- food chains compete not just with each other, but with boutique food retailers offering nutritional alternatives to get healthier. "This is a new distribution channel for fruit and fruit is very popular in our lives," says Harry Balzer, vice president of NPD, a sales and marketing group that specializes in the food service industry.

Manhattan internist Dr. Bruce Yaffe says a fruit option is in no way a bad thing, but that patients with cardiac health or overweight issues will likely find better routes to the benefits of fresh fruit. There are other options for fruit that will be more cost effective and easier, including peeling one's own banana," says Yaffe.

At today's market price, a banana costs 35 cents and an apple about 50 cents. But the idea of fruit at fast-food restaurants must have some appeal because the country's biggest wholesale buyer of apples right now is McDonald's. First, apple pies——now apple juice and apple dippers. It may take some getting used to——most customers see the golden arches and think cheeseburgers, french fries and chicken nuggets. But industry heavyweights say the new fast-fruit options will be here to stay.

According to the passage, Wendy's is _________.

A.A subscriber of McDonald's

B.A buyer of McDonald's food

C.A branch of McDonald's

D.A McDonald's opponent

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更多“When you see the golden arches…”相关的问题

第1题

用于甲氧西林耐药金黄色葡萄球菌感染的是

A.氟康唑

B.青霉素

C.万古霉素

D.苯唑西林

E.克林霉素

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第2题

甲氧西林耐药的金葡菌感染应选择()。

A.青霉素

B. 头孢曲松

C. 苯唑西林

D. 氯唑西林

E. 万古霉素

点击查看答案

第3题

甲氧西林耐药金葡菌感染的肺炎宜选用下列哪种抗菌药物(

A.苯唑西林

B.氯唑西林

C.克林霉素

D.万古霉素

点击查看答案

第4题

甲氧西林耐药金葡菌感染的肺炎宜选用下列哪种抗茵药物?

A.苯唑西林

B.氯唑西林

C.克林霉素

D.万古霉素

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第5题

用于甲氧西林耐药金黄色葡萄球菌感染宜选

A.青霉素

B.氟康唑

C.万古霉素

D.克林霉素

E.苯唑霉素

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第6题

用于真菌感染的是A.青霉素B.氟康唑C.苯唑西林D.克林霉素E.万古霉素

用于真菌感染的是

A.青霉素

B.氟康唑

C.苯唑西林

D.克林霉素

E.万古霉素

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第7题

用于厌氧菌感染的是A.青霉素B.氟康唑C.苯唑西林D.克林霉素E.万古霉素

用于厌氧菌感染的是

A.青霉素

B.氟康唑

C.苯唑西林

D.克林霉素

E.万古霉素

点击查看答案

第8题

用于厌氧菌感染的是A.氟康唑B.青霉素C.万古霉素D.苯唑西林

用于厌氧菌感染的是

A.氟康唑

B.青霉素

C.万古霉素

D.苯唑西林

E.克林霉素

点击查看答案

第9题

甲氧西林耐药金葡菌感染的肺炎宜选用下列哪种抗菌药物()

A.苯唾西林

B.氯唾西林

C.克林霉素

D.万古霉素

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第10题

耐甲氧西林金葡菌引起的肺炎宜选用()。

A.氟康唑

B.万古霉素

C.克林霉素

D.阿奇霉素

E.头孢哌酮

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