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?You are the sales manager of a small company. In order to launch a new product in a recen

t trade fair, you have decided to hold a discussion and collect staff's ideas about packaging.

?Write a memo to all staff:

?Telling them to think about their own ideas about packaging

?Explaining why it is important

?Saying when the discussion is

?Write 40--50 words on a separate sheet.

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第1题

听力原文:Man: Well, in our latest market research exercise, we looked at things like adver

tising, publicity, customer services. And we got a lot of complaints, especially about our information desks. It also seems that we are not really getting our message across to the media properly - we need to manage that better too.

(20)

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第2题

&8226;Read the article below about business book reviews. &8226;Choose the best sentence f

&8226;Read the article below about business book reviews.

&8226;Choose the best sentence from the list A-G to fill each of the gaps.

&8226;For each gap (8-12), mark one letter (A-G) on your Answer Sheet.

?Do not use any letter more than once.

Special Introductory Offer!

Gain a working knowledge of the top

business books rapidly and easily!

Now you can read the best business books in just 15 minutes each!

It's the executive dilemma of the Nineties: information overload. With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard. There should be a simpler way to keep track of the latest ideas. And there is a systematic solution.

Suppose you had an assistant who screened and selected only the quality books for you. (8) . So you could obtain a working knowledge of the book's contents in a fraction of the time. Now you can have that assistant with Executive Book Summaries. Every month, you receive quick-reading, time-saving summaries of the best new business books. (9) This means that rather than taking five to ten hours to read, it takes just 15 minutes!

How you'll benefit.

Executive Book Summaries, designed for the busy executives, are a solution to the growing management problems of too much to read and too little time to do it.

Enhance your business confidence.

You gain a real understanding of the key points of the best new business books.

Learn more, remember more.

We've taken account of extensive research into the memory functions of the human brain. (10) .

Get ideas you can use.

(11) . In a summary, these ideas are more accessible and "actionable".

Cut hundreds of hours off your reading load.

How often have you opened a new book with great expectations, only to find it a huge disappointment? (12) .

The books we summarise cover just about every subject you need to know, from management techniques to guidance on your career.

A.These introductory texts are the most important books and using them can pay big dividends.

B.Discover practical tips and techniques you can apply without delay.

C.In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.

D.According to studies published in psychology journals, you retain the content of a summary better than a book.

E.He or she would take the most important ideas from each one, and compile them into a neat executive summary.

F.With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard.

G.Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.

(8)

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第3题

Secretarial support is available at no extra charge.

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第4题

?Read the extract of an article below about product promotion.?In most of the lines 34-45

?Read the extract of an article below about product promotion.

?In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.

?If a line is correct, write CORRECT.

?If there is an extra word in the line, write the extra word in CAPITAL LETTERS.

Choosing the Right Promotional Product Can Attract Buzz

34. be motivated by it. while another group will see it as something which they

35. can use it to re-gift to someone else, And unless your product ends up in the

36. hands of the person you intended to, the influence over their behavior. you

37. were hoping to leverage is completely lost. "It's got to have lasting value

38. and that doesn't necessarily mean a high cost. "says a client. 'I've got a

39. flashlight at home that use every time when the power goes out and it's still

40. got the name of the company that gave it to me on it. 'Size is also a factor. If

41. most of your attendees are within their driving distance of your event then

42. you can give them something so big because it's not going to be a problem

43. to take home. But if the majority of attendees have been flown in. then a

44. smaller, more portable item would be a better bet. High-quality T-shirts. the

45. latest high-tech mouse pad or a few high-end golf balls may be fit the bill.

(34)

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第5题

The very latest conference equipment is available here.

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第6题

Discounts are available for some clients.

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第7题

&8226;Read the text below about presentation tips. &8226;In most of the lines (34-45), the

&8226;Read the text below about presentation tips.

&8226;In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

&8226;If a line is correct, write CORRECT on your Answer Sheet.

&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

Know the needs of your audience. Put what you have to say in a

logical sequence. Ensure your speech will be captivating up to

34.your audience as well as worth their time and attention. Practice

35.and rehearse of your speech at home or where you can be at ease

35.and comfortable, in the front of a mirror, your family, friends or

37.your colleagues. Use a tape-recorder and listen to yourself. Videotape

38.your presentation and analyze on it. Know what your strong and

39.weak points are. Emphasize your strong points during your presentation.

40.When you are presenting it in front of an audience, you are performing

41.as an actor is on stage. How much you are being perceived is very

42.important. Dress appropriately for the occasion. Be solemn if your

43.topic is serious. Present the desired image to your audience. Speak

44.slowly, enunciate clearly, and show off appropriate emotion and feeling

45.relating to your topic subject. Vary the tone of your voice and dramatize if necessary.

(34)

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第8题

&8226;Look at the statements below and the information about recruitment on the opposite p

age.

&8226;Which recruitment (A, B, C or D) does each statement 1-7 refer to?

&8226;For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet.

&8226;You will need to use some of these letters more than once.

A

Business Economist

You will have excellent analytical skills and an ability to communicate effectively with non-economists both orally and in writing. You will be expected to use data from a variety of sources for model-building and other forms of economic analysis. You will also liaise with clients, play an active role in business development, and present the results of your analysis in an incisive and accessible form.

B

Economic Policy Manager

At the very heart of our business, you will need to be a highly confident and credible business shaper in economics or a related discipline and preferably, have post graduate qualifications in economics, business or finance. You will also ideally have experience of regulatory issues and appreciate bow they fit in with the bigger picture. Thus, you will be a key player in the team, leading our regulatory agenda both internally and externally, preparing government proposals, and using your excellent interpersonal communication and influencing skills to build strong links across our business and with external bodies.

C

Outstanding Young Economists

We are seeking to recruit outstanding young economists to join our team at our Dublin office. Candidates should have a brilliant academic record, ideally including a PhD in economics and two or more years' post qualification experience. Ideal candidates will probably be in their mid to late twenties and will be focused on applying their exceptional economic skills to commercial and policy issues.

D

Principal Economist

Leading the European team from London and reporting to the Chief International Economist, the role focuses on producing top quality macroeconomic commentary & forecasts and country risk analysis. Excellent written and verbal communication skills are of paramount importance as the role involves liaising both with clients and the media. Experienced in modeling and forecasting, you will have an extensive knowledge of the European economies, with particular reference to structural change and policy.

Applicants of less than 30 years old are likely to be successful.

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第9题

Read the article below about profit.Choose the best sentence to fill each of the gaps.For

Read the article below about profit.

Choose the best sentence to fill each of the gaps.

For each blank 8—12 mark one letter (A—G) on your Answer Sheet.

Do not use any letter more than once.

There is an example at the beginning.

Profit

Entrepreneurship is directly responsible for F The business person (entrepreneur) takes a cue from consumers in deciding what they want—or, in the case of a new product, …8…

Profit means different things to different people. According to some public opinion polls, many people are not sure what it is, but they are sure…9… Workers may look at profit as an unfairly large payment to the entrepreneur that deprives them of a higher wage. The business person thinks of profit…10… During negotiations before the settlement of the second baseball strike in August, 1985, the Players' Association claimed the owners had made profits of $ 91 million, an accounting firm said owner profits were $ 43 million, and the owners insisted they had lost $ 9 million. The truth was that all three were correct. The disparity in the figures was due to the fact that each group was defining profit differently. Let us now see if we can develop a more exact definition of what profit is.

Gross profit is the difference between what a business firm sells its product for and what it costs to produce that product. The merchant buys $ 200, 000 worth of merchandise during the year and sells it for $ 270, 000. His gross profit is $ 70, 000. The percentage difference between his cost and the selling price is 35 percent, and he calls this markup. Net profit is…11…—rent, wages, and interest—and setting aside money to allow for the loss due to depreciation (wearing out) of capital. Our merchant has to subtract from his gross profit his payments for rent ($6, 000), wages ($ 20, 000) interest on money borrowed ($ 1, 000), repairs and upkeep ($ 1, 000), taxes ($ 1, 000), electricity and other expenses $ 1, 000. Expenses for operating the business come to $ 30, 000. Gross profit is $ 70, 000, and net profit is $40, 000.

Economists have a narrower definition of what constitutes profit. They are concerned with payment for all the resources that have gone into production, …12…, like those listed above, or from inside the business.

A what profit really means

B it is too large and represents too much of the consumer's dollar

C as the difference between total revenue and total cost

D what the business person has left after paying expenses

E what they might want

F production

G whether they come from outside the business

(8)

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第10题

听力原文:F: Each request for payment should be accompanied by receipts, showing how much h

as been spent and what it has been spent on. Employees are allowed 80 cents a kilometer if they use their car, or else the price of an ordinary return ticket by rail.

?You will hear five short pieces.

?For each piece decide which topic from the box below the speaker is talking about.

?Write one letter (A-H) next to the number of the piece.

?You will hear the five pieces twice.

Topics

A. A filling cabinet

B. A van

C. A television set

D. A committee meeting

E. Business correspondence

F. A refrigerator

G. An interview

H. An expenses claim

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