You are going to read an article about the effect of advertising on children. For question

s 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).

Which section of the article mentions

the kind of shop in which TV advertising expects to see results？ 0 B

the influence a parent has had over their child's views？ 【S1】______

the fact that children do not understand why their parents refuse their demands？ 【S2】______

a parent who understands why children make demands？ 【S3】______

a family who rarely argue while shopping？ 【S4】______

someone who feels children ought to find out for themselves how to make 【S5】______

decisions about what to buy？

the fact that parents can be mistaken about what food is good for you？ 【S6】______

an unexpected benefit for shops？ 【S7】______

a parent who regrets buying what their children have asked for？ 【S8】______

a parent who has different rules for themselves and their children？ 【S9】______

a parent who feels annoyed even before the children ask for anything？ 【S10】______

the fact that parents blame the advertisers for the difficult situation they 【S11】______

find themselves in？

the regularity of children's demands？ 【S12】______

the need for parents to discuss food with their children？ 【S13】______

a TV advertising rule which has little effect？ 【S14】______

Young Shoppers

A Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it's not the latest sugar-coated breakfast cereal, it's a Disney video or a comic. Usually all three. I can't afford all this stuff and, anyway, if I agree to their demands I feel I've been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I'm not allowing them to have the experience they need in order to make their own choices. I can't win."

B Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than ￡150 million a year is now spent on a