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第1题
aries all say they are very cramped and make people feel very uncomfortable. Maybe we can reorganize them and make the office look more bright and spacious. Besides, some of the desks and chairs need to be replaced.
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第2题
Look at the statements below and the information about newspaper stories.
Which story (A, B, C or D) does each statement refer to?
For each sentence 1 — 7, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of the letters more than once.
A
Chief Michael Omisade, a lawyer, has been appointed chairman of the National Bank of Nigena. He succeeds Mr. C S. O. Akande, who relinquished the post at the end of his three-year term. The Board of Directors of the Bank has also been reconstituted with the appointment of five new persons: Mr. M. A. Adeniran, Mr. G. L. Oyawola, Chief Femi Oyebanjo, Mr. Tunde Oyefodunnn, Mr. J. O. Turki, Mr. S. O. Banjo (the managing director) and Mr. J. A. Ogunbiyi.
B
Union officials from Australia, Barbados, Britain, Canada, India, Sierra Leone and Tanzania have been named as the steering committee of the newly-formed Commonwealth Trade Union Council (CTUC) . Dennis McDermott, President of the Canadian Labour Congress, was appointed chairman of the council, whose chief aim is promoting the interests of trade unions and some 25m workers in the Commonwealth, specially those in the developing countries of Africa, Asia and the Caribbean. Mr. Len Murray, General Secretary of the British Trades Union Congress, said he hoped the new organization, officially formed on March 1, could help further the dialogue between the nations of the industrialized North and the developing South.
C
The Sokoto Match Factory, opened in 1978, has been closed down due to acute shortage of spare pans, lack of raw materials and cash flow problems. The general manager of the company, Mr. Nasir Mikhali, regretted the closure because he had thought the project was viable. The factory was a joint venture of the Sokoto State Government, Messrs Alawa A/C factory, and PAPCO (Nigeda) Ltd. It had 50 employees and was producing about 27, 000 canons of good quality matches a year. The workers went on strike.
D
The meeting of the International Tin Council in London earlier this month decided to raise the price range of the buffer stock by ten percent. This lifted the " floor" from 1, 500 ringgit (Malaysian dollars) per picul (133 1/31bs) to M 1, 650 per picul and the " ceiling" from M 1, 950 to M 2, 145. At last week's exchange rates that would make the floor a bit under 6, 000 a tonne and the ceiling over 7, 250 a tonne, with the middle belt, where the buffer stock manager may neither buy nor sell without special permisson, from about 6, 150 a tonne just over 6, 700 a tonne.
1 The company has been out of business.
2 Tin's price was raised.
3 Bank appoints chief Michael Omisade to the chairman of a branch bank.
4 Trade union is formed.
5 The organization aims to further the dialogue between the developed countries and developing countries.
6 It produces about 27, 000 canons of matches a year.
7 He beat his competitor and gained the appointment.
(1)
第3题
&8226;Read the text below about how to deny customers’ claims.
&8226;In most of the lines 34—45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
&8226;If a line is correct, write CORRECT on your Answer Sheet.
&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
Denying Claims
Correct Customers occasionally want something they are not entitled to or that you
Their can't grant. They may misunderstand their warranties or make unreasonable
34 demands. Because these customers are often unhappy with a product or
35 service, they are emotionally involved in. Letters that say no to emotionally
36 involved receivers will probably be your much most difficult communication
37 task. As if publisher Malcolm Forbes has pointed out, "To be agreeable while
38 be disagreeing--that's an art." Fortunately, the reasons-before-refusal plan
39 enables you to be empathic and artful in handling with bad news. Obviously, in
40 denial letters you will need to adopt the proper tone. Don't blame on customers
41 or suggest that the customer does not read or understand what the contract or
42 relative policies, even if they are at fault. Avoid use "you" statements that
43 sound preachy. Instead, the safest path is to use neutral and objective
44 language to explain that why the claim must be refused. Sometimes you may
45 hope consider offering resale information to rebuild the customer's confidence
in your products or organization.
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第4题
ional Sales Manager passed to you on Friday.
&8226;Write a memo to Mr. Lin.
&8226;Telling him that you have dealt with the problem
&8226;Informing him of the content of the enquiry from Mr. E. King who wants a special wholesale discount
&8226;Telling him the discount that you could offer to Mr. King
&8226;Write 40--50 words on a separate sheet.
第6题
?Read the text below about making money.
?In most of the lines 34--45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
?If a line is correct, write CORRECT on your Answer Sheet.
?If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
Am I Making Any Money?
Correct Most people and most businesses are in business to make a profit. At the
On simplest level, profit means making more money than you spend on. Many
34 confuse profit with income. As a result, they can't grasp it why all their income
35 isn't getting them ahead; why no one wants to invest in their high-sales
36 company; why the bank won't extend to their line of credit. Most people are very
37 good at tracking their income. When someone pays for you, that is income.
38 Income is usually related to production levels, but is not tied to it directly. You
39 may produce more or less than you sell. For instance, if you have already 100
40 widgets in the warehouse when you receive an order for 150, you only have to
41 produce out 50 additional widgets. If you make widgets for skis, you may make
42 20 widgets every month during the summer even though you don't sell any, just
43 so that you have enough in the warehouse when winter arrives. So income is
44 something when you actually get paid, not when you make the product you are
45 going to sell. Total income is just the total of all your payments received during the year.
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第7题
minds.
第8题
?Read this text about planning for exhibitions.
?Choose the best sentence from A to G to fill each of the blanks.
?For each blank (8-12) mark one letter (A-G) on your Answer Sheet.
?Do not mark any letter twice.
Tips for Attending a Trade Fair
A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.
?A standing manager should be appointed from the start.
?If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
?Forward planning of budgets is essential. (8)
A trade fair is an ideal and highly effective platform. for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.
Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10)
(11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12) "
A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
B. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.
D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance.
E. The success of any show is greatly influenced by the way exhibitors market themselves.
F. A number of exhibition organizations also provide free guides and services.
G. A number of fundamental decisions should be taken in advance.
(8)
第9题
y company on the opposite page.
&8226;Which expert's advice (A, B, C or D) does each statement (1-7) refer to?
&8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
Four market experts offer advice to SunTours, the middle-market tour operator
A
Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B
Steven Worrel
Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C
Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D
Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.
SunTours runs a risk by selling similar holidays to customers in different income brackets.
第10题
e routine tasks in a tenth of the time you spend on them now. Then you'd soon wonder how on earth you ever managed without one.
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