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[主观题]

?Write an answer to one of the questions 2-4 in this part.?Write 200-250 words on the answ

?Write an answer to one of the questions 2-4 in this part.

?Write 200-250 words on the answer paper.

?Write the question number in this box at the top of the answer paper.

1. Question 2

?Your company owns a large office building. A recent statistics show eight companies withdrew from your office building last year and five more have made the same application this month. Your Director has asked you to write a report about the situation together with two possible solutions.

?Write a report to your director, including the following information:

&8226;masons why your tenants withdrew

?two solutions that may be practical

?possible results from the solutions.

2. Question 3

?Your General Manager has known from an advertisement that Citizen Brand Quartz is looking for sales agents throughout China. He has asked you to write a letter to the company, asking to act as a sales agent.

?Write the letter, including the following details:

?your past experience and proficiency

?the potential market for the product concerned

?reference to the general information regarding yoUr credit and integrity.

3. Question 4

?Recently your payments have always been delayed by your customers. The Financial Director of the company you work for has asked you to write a proposal suggesting ways to ensure timely payment of your sales.

?Write your proposal for the financial director, including the following information:

?a brief description of the present situation

?masons of delaying payment by customers

?measures to ensure timely payment

?any disadvantages there might be.

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第1题

&8226;Read the text below about customer service.&8226;In most lines there is one unnecess

&8226;Read the text below about customer service.

&8226;In most lines there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines are correct.

&8226;For each numbered line 41—52, find the unnecessary word and then write the word in CAPITAL LETTERS. If a line is correct write CORRECT.

CUSTOMER SERVICE

Customer service has become such as an important competitive differentiator that it really is no longer solely the responsibility of

41. a small group of individuals staffing around a complaints desk.

42. Customer service is included every employee's responsibility, and it

43. should be a proactive rather than a reactive strategy. Excellent

44. service wins and keeps up customers. Service means extras—in terms

45. of product, care and information—customised to meet for the similar

46. needs of a group of customers. It has become so relatively complex

47. and inclusive, extending from order planning to postsales service,

48. that a cross-functional team of staff and managers is often one needed

49. for service delivery. Some more things haven't changed. The three

50. "F"s of service still apply, it has to be fast, flexible, and come

51. from the first person the client contacted. However by today, the first

52. person may be a computer, and fast now means instantaneous. Flexibility remains key to survival.

(41)

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第2题

&8226;Read this text taken from an article about the importance to companies of not losing

their employees' knowledge.

&8226;Choose the best sentence from the opposite page to fill each of the gaps.

&8226;For each gap (9-14), mark one letter (A-H) on your Answer Sheet.

&8226;Do not use any letter more than once.

Protecting the corporate memory

Many companies risk losing expertise through job cuts. But by analysing how staff interact, they may be able to minimise the damage.

Many staff have knowledge which is essential to their company. So what can businesses do to avoid losing that expertise when staff leave, and to dissuade employees from keeping their knowledge to themselves in the face of possible job cuts?

First, they need to recognise the problem. A downturn in the economy exposes many companies' lack of commitment to understanding and using their people's knowledge. When companies feel they're in a crisis, it is one of the things that goes by the board. Unless, that is, they've made it a routine or suffered because of losing knowledge in the past.

Next, any attempt to stop knowledge walking out of the door must be handled sensitively. (9) Employees would be extremely cynical and see it as an attempt to extract their unique knowledge, which they believe gives them job security.

Strong incentives are needed to coax people into divulging their expertise when being dismissed. (10) At first sight, this might seem excessive, but the disadvantages should be weighed against the benefits.

Of course, not all knowledge can be captured by the organisation and turned into a process. (11) To find out who these 'knowledge hotspots' are, companies need to question their staff and analyse their social networks. Companies shouldn't ask employees what they know, but who they would ask if they wanted to know about different subjects. (12) And, more importantly, the process reveals the others who always know somebody who knows.

The latter can be high on the list for redundancy because managers are unsure what they do, or because they appear to be weak performers. (13) People like this are often not ambitious but they can hold a company together. The most valuable knowledge is often not possessed by the people who seem to be star performers.

If those at the centre of knowledge networks come to be seen as the most valuable people, those who keep their knowledge to themselves will look vulnerable when downsizing is deemed necessary. (14) In such companies, the incentive to share knowledge should be even greater when jobs are under threat.

For some companies, it may be too late to salvage important knowledge. Building a culture where knowledge is understood, valued and shared can take a long time. Now may be the time to prepare for the next downturn.

A. Organisations that reward people for sharing knowledge will know who falls into each of these two opposing categories.

B. This approach enables them to identify those with a limited number of network relationships.

C. Launching a knowledge-sharing initiative at a time when people are expecting redundancies would not be a good idea.

D. This provides evidence of the risk that such a policy will meet resistance. Because of the difficulty of achieving this, it is far better not to lose the valuable sources of knowledge at all. But a 'knowledge mapping' exercise might reveal that they play a critical role as mentors to the rest of the team.

G. The price may be an increase in their redundancy package, provision of career counselling, or an agreement to hire them back as consultants.

H. When companies feel they're in a crisis, it is one of the things that goes by the board.

(9)

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第3题

?Read the article below about the Import-Export Balance. ?For each question (31-40), write

?Read the article below about the Import-Export Balance.

?For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet,

The advantages of international trade are obvious. Trading with other nations can also pose problems if a country's imports and exports do not balance out, though. (31) deciding whether a balance does or does not exist, economists use two measures: balance of trade and balance of payments.

The total economic value of all products imported (32) a country compared to the total economic value of ail other products exported out of the country is that nation's balance of trade. Relatively small imbalances in the value of imports and exports for a country are quite common and (33) very important.

However, sometimes a country's trade imbalance can be very large. For example, Japan exports goods and services equal (34) about 15 percent of everything it manufactures. However, it only needs to import goods and services equal to around 5 percent (35) what it manufactures at home. The difference amounts (36) a trade surplus (a positive balance of trade) of several billion dollars each year.

Japan is generally content (37) its trade imbalance, because it results (38) more money flowing into the country than flowing out. However, some of its trading partners are not. For the last several years, the United States has been importing more than it exports, resulting in a trade deficit (a negative balance of trade). (39) a result, more money is leaving the United States (40) entering it.

(31)

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第4题

How to approach Reading Test Part Two&8226;In this part of the Reading Test you read a tex

How to approach Reading Test Part Two

&8226;In this part of the Reading Test you read a text with gaps in it, and choose the best sentence to fill each gap from a set of eight sentences.

&8226;First read the text for overall meaning, then go back and look for the best sentence for each gap.

&8226;Make sure the sentence fits both the meaning and the grammar of the text around the gap.

&8226;Read the text on the opposite page from an article about how a company reduced its transport costs.

&8226;Choose the best sentence from below to fill each of the gaps.

&8226;For each gap 9 - 14, mark one letter (A - H) on your Answer Sheet.

&8226;Do not use any letter more than once.

Route to big delivery savings

There are few areas left within the world's largest businesses where one close look can deliver instant savings of 1 per cent of sales. For Rhodia, the chemicals arm of French conglomerate Rh6ne-Poulenc, scrutiny of the company's transport costs in the UK led to just such savings. Management consultants A.T. Kearney were commissioned to review the company's operations. They scoured order books, invoices and transport logs at the company's fourteen UK sites. some transport they could not account for at all Surprising as it may seem, there were simply no records.

A.T. Kearney's initial survey found that transport accounted for 10 per cent of the company's traceable spending in the UK, and that during a 12-month period, 235 different hauliers had moved products for the company. The company were also running a 30-strong fleet of their own. (9) In a more positive light, though, they meant that the opportunity to improve was huge.

Transport buying was being dictated by the backgrounds of the buyers, rather than rational criteria. (10) Instead, they were typically former drivers or site workers who bought transport from a network of contacts built up over many years.

Even where buyers were seeking tile cheapest transport, their task was complicated by numerous different tariffs for different measures. For A.T. Kearney, the solution lay in a comprehensive, standardised tendering process. During the following weeks, all the company's existing suppliers, Rhodia's own fleet, and others were invited to tender for business. (11) Modelling of these responses began: what if this part of the business was given to X, and this part to Y - what does it do to costs?

Rhodia then went back to the most promising applicants and offered them deals for packages of business. (12) In this way the company ensured that they got the best possible arrangement. Inevitably, this process favoured large suppliers. (13) For example, a driver with his own lorry, who had been transporting goods for the company for years, submitted a tender. A sub- contracting arrangement was made for him with one of the final suppliers.

Today, Rhodia have five main hauliers, who account for 90 per cent of the company's transport spending. All rates are standardised: the whole system is a very simple one. But perhaps the most extraordinary outcome from this monumental number-crunching exercise was the bottom line impact. (14) The new set-up has delivered savings of more than 25 per cent. And the company is confident of achieving even more savings.

A Before the review, transport was eating up 3 per cent of the company's UK sales revenue.

B Nevertheless, the situation was not helped by the fragmented nature of the haulage industry.

C More than 60 did so, and their quotes were then analysed.

D Among the terms they included in these contracts were requirements for improvements in costs, flexibility and reliability.

E None had come into lo

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第5题

The relationship of two types of media advertising begins to change.

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第6题

TASK TWO - MISTAKE? For questions 18 - 22, match the extracts with the mistakes, listed A

TASK TWO - MISTAKE

? For questions 18 - 22, match the extracts with the mistakes, listed A - H.

? For each extract, choose the mistake the speaker describes making.

? Write one letter (A - H) next to the number of the extract.

A I didn't get details of the deal in writing at the time.

B My nervousness damaged the client's trust in my company.

C I missed an opportunity to close a deal at a certain stage,

D My eagerness to close a deal meant that I forgot important information.

E I failed to make the client feel important enough.

F My approach didn't emphasize the special features I had to offer.

G I ignored a suggestion concerning entertainment.

H My way of asking for comments was wrong.

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第7题

This course uses a system of continuous assessment.

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第8题

Many firms stop at the first stage of successful alliance planning.

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第9题

&8226;Look at the statements below and at the five extracts from an article about the rela

tionship between strategic alliances and organizational learning.

&8226;Which article (A, B, C, D or E) does each statement 1—8 refer to?

&8226;For each statement 1—8, mark one letter (A, B, C, D or E) on your Answer Sheet.

&8226;You will need to use some of these letters more than once.

A

All too often, many firms proceed into an alliance relationship without sufficiently planning and/or negotiating the key parameters of the relationship. Defining the legal framework of the alliance is only the beginning of the kind of comprehensive planning that is needed to ensure a workable relationship. Successful alliance planning goes beyond the partners' initial agreement on the choice of alliance vehicle (e. g. cross-licensing, technology development pact, joint venture, equity sharing).

B

Successful alliance planning not only includes the usual details of plant location, cost sharing, market share gains and other economic criteria, but also the approaches that facilitate creating new knowledge and other technological synergies. Senior management needs to communicate the alliance's shared goals with all key middle managers and technical staff to discuss ways to develop a win-win relationship. Senior management also needs to convey the message that close cooperation could unintentionally expose and leak the firm's core competencies in ways that could ultimately damage the firm's long-term competitiveness. These same managers and technical staff need to know at the planning stage which technologies, competencies or proprietary processes should be protected from excessive demands from the partner.

C

Managers often herald the consummation of an alliance agreement as the final outcome of intensive negotiations between the partners. For many types of strategic alliances (e. g. technology development pacts, joint ventures, consortia), however, the legal negotiations represent only the beginning of a long series of ongoing, continuous negotiations that actually take place once alliance operations commence. The finer details of the alliance's framework entail continuous negotiations with the partner. Even after both parties agree to the broad (and immediate) goals and objectives of the relationship, smooth accommodation of managers and practices from different partners is directly related to how well managers can negotiate the uncertainties and the complexities of day-to-day activities that cannot be pre-specified in a legal document.

D

Smooth implementation to facilitate learning requires all levels of management to work on developing "alliance protocols" that enable careful knowledge creation and sharing among the partners. In their simplest form, alliance protocols represent the communication channels by which the alliance’s managers and technical staffs share technologies, skills and managerial acumen. Jointly developing and agreeing to these protocols early on is important to maintaining a balanced relationship, whereby neither partner feels that their contributions or opportunities to learn from the other are neglected or undervalued. Protocols are instrumental in setting up the mental "parameters" that limit what partners can ask from one another in terms of what constitute proprietary vs. non-proprietary technologies or processes. Protocols provide an "invisible fence" that defines the boundaries between cooperation and competition.

E

Strategic alliances can help firms transform. their core businesses and activities by helping management secure access to new technologies, insights and skills that other firms may possess. Alliances enable firms to jointly develop new products and processes, the costs of which are often beyond the financial and human resources of any firm. Strategic alliances can also help firms divest themselves of non-core business units

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第10题

(The candidate chooses one topic and speaks about it for one minute.)A. Career development

(The candidate chooses one topic and speaks about it for one minute.)

A. Career development: the importance of acquiring a range of skills throughout your career

B. Customer relations: the importance of customer services in maintaining a company's competitiveness

C. Finance: how to ensure effective financial controls in a company

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