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How to approach Writing Test Part Two&8226;In this part you have a choice of three tasks:

How to approach Writing Test Part Two

&8226;In this part you have a choice of three tasks: a report, proposal and piece of business correspondence.

&8226;Look through the three tasks and choose the one which you think you could do most easily.

&8226;Read the task again, underlining the key words. You should note exactly what you are required to do, and who you are writing to.

&8226;The second paragraph of the instructions summarises what you should write, who you are writing it for, and the three or four points that must be included,

&8226;Make an outline plan, with notes for each point. It is best to follow the order of the 3 or 4 points that are stated, as you will lose marks if you leave any out.

&8226;Write your text.

&8226;Try to use a wide range of appropriate vocabulary and grammatical structures.

&8226;You will need to invent some information for this part.

&8226;If you write the report or proposal, you should use suitable headings.

&8226;If you write the business correspondence, you should include suitable openings and closings (e.g. Dear Mrs Smith and Yours sincerely with your signature), but no addresses.

&8226;Make sure the level of formality is appropriate given who you are writing to.

&8226;Check that you have written your answer in 200-250 words.

&8226;After writing, read what you have written, correct mistakes and make improvements. If you want to add anything, use a sign, e.g. *. Put a line through anything you want to omit, You should not rewrite your answer

&8226;Make sure the examiner will be able to read your answer Use a pen and your normal handwriting (do Answer ONE of the questions 2, 3, or 4 below.

1. &8226;Your company or organisation is considering the best way to improve efficiency.

You have been asked to write a report giving recommendations on this.

&8226;Write the report, outlining some of the problems the company has concerning efficiency and suggesting solutions. Refer to at least two of the following areas:

&8226;staffing levels

&8226;administration

&8226;communications

&8226;management

&8226;Write 200-250 words on a separate sheet.

2. &8226;The company you work for faces increasing competition and the managing director has asked you to suggest ways of meeting this challenge.

&8226;Write a proposal for the managing director, including the following information:

&8226;reasons for the increased competition

&8226;ways to increase sales

&8226;any extra resources that might be needed

&8226;any disadvantages there might be.

&8226;Write 200-250 words on a separate sheet.

3. &8226;An international fund is offering grants to small businesses to improve their facilities. Your manager has decided to apply and has asked you to write on behalf of the company.

&8226;Write a letter, including the following information:

&8226;a brief background to your company

&8226;which facilities a grant would enable you to improve

&8226;what the future benefits to your company would be.

&8226;Write 200-250 words on a separate sheet.

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更多“How to approach Writing Test P…”相关的问题

第1题

Airlines experienced a time of uncertainty in the past few years.

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第2题

?Look at the statements below and the news about business travel on the opposite page.?Whi

?Look at the statements below and the news about business travel on the opposite page.

?Which news (A, B, C, D or E ) does each statement 1-8 refer to?

?For each statement 1-8, mark one letter (A, B, C, D or E ) on your Answer Sheet.

?You will need to use some of these letters more than once.

A Travel Security

Business travel is showing strong signs of a recovery after a time of uncertainty and those who are getting back on the road are finding themselves in a reassuringly security-conscious environment. Airlines, airports, hotels and governments have now placed travel safety high on their agendas and this can only have positive repercussions for those who travel most frequently -- business travelers. Biometrics -- a group of technologies that can identify individuals by their physical characteristics -- are being used to increase travel security and will change the way we travel forever.

B Recovery in Airline Industry

The airline industry is beginning to stabilize after a period of turmoil, say the latest figures by OAG, the world's leading source of flight schedule information. The annual OAG report, which compares the number of flight schedules worldwide in one week in December 2003 with the same week in 2002, reported a 1% increase, equaling to more than 3,000 additional flights to airline schedules. The rise indicates a long-awaited recovery in business travel and a renewed confidence in the airline industry. The strongest growth was seen in the traffic to and from the Asia Pacific region, which jumped by 8%, while the number of flights within the region was also up by 6%.

C Asian Compaigns

Some Asian countries have launched campaigns aimed specifically at business visitors. Singapore, for example, is hoping to increase its number of business visitors from 1.25 million in 2003 to 1.8 million in 2005 through its US $15 million "Make It Singapore" campaign, launched in November 2003. "We want to draw more business visitors to Singapore through an attractive basket of incentives for event organizers," said a spokesperson. "The incentives include complimentary rooms from participating hotels, special discounts on food and beverage for functions, special rates from Singapore Airlines, among others."

D SMS service

Scandinavian Airlines (SAS) is now offering frequent travelers the chance to get up-to-date information on fright arrivals, departures, delays, seat availability and schedules by using SMS texting. The free service is available to members of its frequent flyer program EuroBonus and to travelers who have booked a Travel Pass or Travel Pass Corporate. Passengers who register for the service will automatically receive information on any irregularity affecting the departure and arrival time of the flights on which they are booked.

E Relax In Style

Passengers flying in JAL's Executive Class "Seasons" from Tokyo to Chicago and Paris can now sleep more soundly in the airline's Shell Flat Seat. The airline will roll out the seat on routes from Tokyo to Frankfurt, Los Angeles and San Francisco later in 2004. The shell shaped seat is designed for maximum privacy and relaxation and reclines 170 degrees. Later this year, JAL will also introduce the Connexion by Boeing high-speed broadband Internet and email service on beard flights, starting with its Tokyo-London route.

New advanced technolog

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第3题

TASK TWO—DISADVANTAGE&8226;For questions 18—22, match the extracts with the disadvantages,

TASK TWO—DISADVANTAGE

&8226;For questions 18—22, match the extracts with the disadvantages, listed A—H.

&8226;For each extract, choose the disadvantage stated.

&8226;Write one letter (A—H) next to the number of the extract.

A Unlimited liability

B Short length of life

C Limited source of funds

D Difficulties in withdrawing

E Unfair profit-sharing for new partners

F Limited management

G Limited employee skills

H Owner conflict

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第4题

Recruitment is faster than other advertising sectors in terms of exploiting creative poten

tial.

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第5题

?Look at the statements below and at the five extracts from an article about recruitment s

ector and recruitment communications market.

?Which article (A, B, C, D or E) does each statement 1—8 refer to?

?For each statement 1—8, mark one letter (A, B, C, D or E) on your Answer Sheet.

?You will need to use some of these letters more than once.

A

Creativity in recruitment has always enjoyed something of a mixed reputation. Until recently the recruitment sector was traditionally seen as the Cinderella of the advertising industry—for many creatives, at best a stepping stone to a proper career in consumer advertising. Yet there is plenty to suggest that this view is beginning to change significantly. As the recruitment communications market becomes more sophisticated, the opportunities for creative innovation multiply accordingly. Recruitment has, for example, been quicker to exploit the creative potential of the Internet than many other advertising sectors.

B

On the subject of how the multi-channel environment has affected the creative challenge, there was a strong consensus that today's broad range of media options provides the opportunity to create innovative work. Rice says that creative concepts and strategies need to be much more adaptable to work in different ways with different media, while Haskayne believes that the past would have involved a simple press campaign now offers a range of different elements to play with—and thus more opportunities to do something special. For Davies, the key is to think in the right channels, rather than only to take a concept and plonk it on a banner or a website.

C

One of the trends evident in recruitment communications today is the evolving relationship between press advertising and online content. Press ads are increasingly being used to create impact rather than to carry self-contained recruitment messages, with potential respondents being directed to the web for hard information about jobs, requirements and applications. An inevitable consequence of this new relationship is that the focus has shifted from selling specific jobs to marketing generic career opportunities-hence the continued rise of the employer brand.

D

How important is branding to today's recruiters? Very, say the creative professionals. Rice says that in sectors such as retail and hospitality, employers often differ little in terms of salaries, benefits and opportunities, not to mention a shortage of good candidates. In these circumstances, an employer's culture is the only true differentiator—which is why it is vital to get the brand message right. Dobinson stresses the value of branding to major clients in ensuring their recruitment messages are consistent and that they're getting the most from their investment.

E

It's important for any agency to be seen to be producing award-winning work, but stresses that the awards themselves need to be 'credible' They have an essential role in setting standards for the industry to aim for, by highlighting best practice and promoting debate about what constitutes good recruitment advertising and communication. But recruitment industry awards have tended to suffer because the judging has frequently been called into question—which is presumably why our creative professionals feel that creative peers would play a bigger role in the judging process.

More media advertising options have more impact on the creative challenge.

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第6题

&8226;Read the adicle below about money management in Britain. &8226;For each question 31

&8226;Read the adicle below about money management in Britain.

&8226;For each question 31-40,write one word in CAPITAL LETTER on your Answer Sheet.

Research reveals that 82 percent of adults are surprised by their account balance every month.Although two。thirds of those suweyed by Yougov claimed to know the transactions in and (31) of their current accounts,only 18 percent of people were left with an account balance (32) .expected at the end of the month.Lack of time emerged as the major reason (33) .adult money mismanagement and banking expels promote online banking as a convenient,24-hour (34) to current account management.Natwest Primeline,the bank's online and telephone banking service, (35) .one provider that has seen a threefold increase in online customers compared to two years ago.Age was also found to affect people's (36) to managing their current account balance. (37) to 60 percent of those under 30 years old were unable to find time to do their banking.This contrasted with the over-50 age group,67 percent of (38) .always found time to do their banking.This is also the age group least likely to go overdrawn on their current accounts.Men emerged as the group least likely to be able to guess their account balance,with only 8 percent (39) .able to do so.Regionally,Londoners were the most dis.organised as 44 percent of people did not know how (40) money was available in their account.

(31)

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第7题

&8226;You work for a large fast food company. As the chain restaurants in Shanghai of your

company have become quite successful, your company aims to open new ones in other cities such as Wuhan and Nanchang. Your job is to do some market research in these two cities and report to your managing director.

&8226;Write your report, including the following information:

&8226;advantages for opening new fast food restaurants in these two cities;

&8226;disadvantages for doing so;

&8226;your conclusion from the market research;

&8226;your suggestions for the new project.

&8226;Write 200-250 words on the separate answer paper provided.

2. Question 3

&8226;As China's market economy has been getting more mature gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. The managing director has asked you to suggest ways of improving customer service of your company.

&8226;Write a proposal for the managing director, including the following information:

&8226;reasons for strengthening the customer relations department;

&8226;ways of handling customers' complaints;

&8226;why and how the after-sale service should be improved;

&8226;decision to adopt the policy of "The customer is always right".

&8226;Write 200-250 words on the separate answer paper provided.

3. Question 4

&8226;The department store, which you work for, has been doing so well in sales recently that it needs to replenish its stock with a variety of goods. You've been asked to write a letter to one of your major suppliers about your needs immediately.

&8226;Write your Icier to inform. your supplier of your needs, including the following information:

&8226;showing thanks and appreciation for their cooperation and support all the time;

&8226;the current situation of your sales;

&8226;listing some of the most needed goods;

&8226;the expected time of delivery and the prices of goods as usual.

&8226;Write 200-250 words on the separate paper provided.

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第8题

请选择(37)处最佳答案。

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第9题

In this part of the test,you are given a discussion topic.

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第10题

请选择(36)处最佳答案。

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