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In 1985, the Coca-cola company made the decision to change the formula of its leading

In 1985, the Coca-cola company made the decision to change the formula of its leading soft drink. (1985年,可口可乐公司决定改变他们主要的软饮料的配方)The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional Coca-cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-cola.

The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula. Drinking Coca-cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke’s formula but also in the traditional values and memories that it represented to the drinkers. “We had taken away more than the product Coca-cola. We had taken away a little part of them and their past.” The drinkers rejected this “improvement”, because “they believed that Coke stood for traditional value...so they felt betrayed when the product changed completely overnight”.

Although a lot of research was done by Coca-cola company, it didn’t show the depth of drinkers’emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product.

1.Coca-cola company changed the formula in 1985 because __________.

A.it led the soft drink industry in the market

B.its market studies supported the change in the formula

C.it carried out market research for expansion

D.it simply felt the need to make the change

2.According to the passage, the drinkers rejected New Coke because of __________.

A.the late response to the market by Coca-cola company

B.the reproduction of Coca-cola’s old drink formula

C.a strong dislike by Coca-cola’s regular drinkers

D.the emotional relationship between the drinkers and the old soft drink

3.The product Coca-cola was believed to stand for __________.

A.traditional values and good memories

B.traditional customs and happy days

C.past honors and efficient management

D.top quality and wonderful taste

4.Which of the following statements is true?

A.Research by Coca-cola considered emotional factors.

B.Coca-cola did little research before they made the change.

C.Research by Coca-cola was quantitative rather than qualitative.

D.Research by Coca-cola was both quantitative and qualitative.

5.The author of the article clearly indicates that __________.

A.the weakness of the research could have been removed

B.Coca-cola should have measured the quantitative factors more carefully

C.Coca-cola should have done a more extensive qualitative study

D.A slower change of the product might have improved the sales of the company

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第1题

In America, during the meal, you'd better be careful not to leave a spoon in a so

up bowl or coffee cup or any other dish.(在美国,进餐过程中你最好小心不要在你的汤碗、咖啡杯或者其他碟子里面留下你的勺子。) The coffee spoon ought to be on the saucer, the soup spoon ought to be on the plate under the bowl. When you are having soup, make the least noises and use the side of your spoon inside out this way, not the tip. And you mustn't pick up your soup bowls so as to drink away the last drops of your soup from the bottom of the bowl.

Very often there is only one main course and salad, followed by your sweet. If you find the meal not enough, say "Oh, it's delicious!" and ask for some more of the chicken or steak or whatever you have just had. The hostess will be very glad that you appreciate her cooking and will give you an extra portion. But if you observe the Chinese way of being polite and say "No, thank you" when the hostess offers you more, you will most probably starve later, because Americans will never press food on you. Yet it is not polite to keep silent and not to talk with the person next to you. It would be considered good manners if you handle your silverware with care so that they don't make any noise. When coffee comes, drink it from your cup. The coffee spoon should rest on the saucer while you are drinking. And smoking, of course, is rarely seen at a dinner table. Well, when the meal is finished, the guests put their napkins on the table and stand up, the men again helping the ladies with their chairs.

After the dinner, the guests usually stay for an hour or two, then they would say, "Well, I'm afraid I must be going now." The host and hostess would of course urge everyone to stay longer. "What, already? Won't you have another coffee?" The guests, for instance, would say, "I'd love to, but I have to be up early tomorrow morning. Thank you for a most enjoyable evening. Good-night."

And if you stay overnight or over the weekend, it will be courteous to send a thank-you note to the host or hostess the following day, very often with a small gift such as a box of chocolate or some flowers as a token of appreciation of their hospitality.

1.Which of the following would be the best title of the passage?

A.How to Prepare for a Meal.

B.Never Press Food on Your Guest.

C.Table Manners in the U.S.A.

D.How to Enjoy a Dinner.

2.The passage suggests that ______.

A.to make the hostess happy you should ask for more food even if you are full

B.you should keep silent at a dinner table in order to be polite

C.if you want to be friendly with the person next to you, you should press food on him

D.talking is necessary at a dinner table

3.At a dinner table, you do all of the following except ______.

A.making the least noise possible

B.picking up your soup bowl to drink away the last drop

C.handling your silverware with care

D.drinking the coffee from your cup

4.What does "courteous" in the last paragraph mean?

A.Friendly.

B.Generous.

C.Polite.

D.Noble.

5.The passage implies that ______.

A.different nations have different customs

B.Chinese customs are quite similar to American ones

C.both Chinese and Americans have soup before the main course

D.if you are polite, the hostess will press more food on you

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第2题

We do love our children, but what they can do to our marriages is another story.(我

We do love our children, but what they can do to our marriages is another story.(我们的确爱我们的孩子,但是他们对我们的婚姻能起什么作用是另一码事。)A recent review found that marriage satisfaction dropped 42% after the first baby. The shift from lovers to parents can rock your marriage down to its roots. That's why we're here to help.

First,don't blame yourselves on mistakes you made. Experts say the first baby is the biggest challenge your marriage will ever face. You're both lack of experience, so it's no big deal if each of you makes any mistake. Don't feel guilty or personally responsible for the mistakes and don't blame your spouse (配偶). You're only responsible if you don't do anything to fix them up.

Second, talk about your frustrations (沮丧) and fatigue. You must know that kisses and hugs are not all for caring for your little one; feeding, changing, bathing and entertaining your baby make you feel exhausted physically and mentally. You should find time to talk together about your frustrations, fatigue, and even moments of anger. These feelings are normal - not a sign that you're a bad parent. Accepting each other's feelings can even keep you feeling closer.

Third, be frank about the losses as well as the gains. New parents often worried silently and separately about all the ways a new baby has changed their lives, creating marriage distance. A new dad may feel that the new baby has taken his place as number one in his wife's affection. A new mom may feel sad about the ways pregnancy, nursing, and the demands of child care have changed her body. These feelings are normal too. Sharing them will help you feel better.

Finally, take part in groups for new parents. If you compare notes with other new parents, you can be provided with emotional support. You will also have a sense of sure that, no matter how busy things are, it's just part of life. You'll be far less likely to blame your marriage and much more likely to find solutions - and feel good about what you're doing together.

1.The purpose of the passage is to ______.

A.warn lovers not to have children

B.do some researches on marriage

C.teach people how to make friends

D.help lovers adapt to the role as parents

2.According to the author, it ______ if you make mistakes when looking after your first baby.

A.doesn't matter

B.is important

C.can do harm

D.is dangerous

3.Which of the following is suggested to be shared between couples?

A.Frustrations.

B.Fatigue.

C.Anger.

D.All of the above.

4.If you compare notes with other new parents, you will find ______.

A.life varies too much

B.it's just part of life

C.life is complicated

D.marriage is perfect

5.How many suggestions does the author give in this passage?

A.Two.

B.Three.

C.Four.

D.Five

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第3题

From the time we were babies we have been taught our manners.(从婴儿时开始我们就被教

From the time we were babies we have been taught our manners.(从婴儿时开始我们就被教以礼貌规矩。) We are taught how to hold a knife and a fork and not to talk with our mouths full. We are taught how to shake hands and when to stand and when to sit and the way to introduce people.

Sometimes good manners in one place are very bad manners somewhere else. Almost everywhere eating together means that you are very friendly to each other. But in parts of Polynesia it is bad manners to be seen eating at all. They politely turn their backs on each other when they are taking food.

Some East Africans spit four times as a kind of blessing(祝福). They do it to show that they want a sick person to get well, or to bless a new born baby. In most other places, spitting means just something completely different. It's something to do to show that you hate someone.

When we go to visit someone we say "Hello" and "How are you" and things like that. If you were visiting an East African village, everyone would be very careful not to pay any attention to you. The polite thing there would be for you to go quietly, without speaking to anyone, and sit beside your friend. You would wait until he had finished what he was doing and then he would begin talking to you.

In a village in Arab, a visitor walks behind all the tents until he gets to the one he wants to visit. If he passed in front,he would be invited into each tent and asked to eat. It was rude to refuse.

1.We have been taught________.

A.it's bad manners to stand and to sit

B.it's good manners to hold a knife and a fork

C.it's good manners not to talk with our mouths full

D.how to shake hands when we introduce people

2.In parts of Polynesia it's not polite________.

A.to be eating alone

B.to stand eating

C.to be seen eating

D.to take food away

3.In most places,spitting means________.

A.a kind of blessing

B.you want a sick person to get well

C.you give a new-born baby the blessing

D.you hate someone

4.If you visit an East African village, you________.

A.had better say "Hello" or "How are you" to others

B.will keep quiet and not to speak to anyone

C.should be very careful and not to pay any attention to others

D.must wait until the villagers have finished their work and then begin to talk to them

5.If you pass in front of the tents in Arab, ________.

A.you would be invited in and eat in each tent

B.you just refuse to go into the tent

C.you can walk behind all the tents

D.you can't get to the one you want to visit

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第4题

is it poss for you to wrok out the plan tonight? -

___

A. i"ll do that

B. i think so

C. i"d love to

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第5题

In business, people have to deal in person with all kinds of people. When talking to people within your company who don't speak your language,

In business, people have to deal in person with all kinds of people. When talking to people within your company who don't speak your language, you may have to use English; these people may be colleagues or co-workers – who may work with you in your own department, in another part of the building or in another branch. And you may also have to deal with people from outside the organization: clients, suppliers, visitors and members of the public. Moreover, these people may be friends or strangers – people of your own age, or people who are younger or older than you.

The relationship you have with a person determines the kind of language you use. For example, it's not appropriate to say 'Hi, how are you!' when meeting the Managing Director of a large company or to say'Good morning, it's a great pleasure to meet you'when being introduced to a person you'll be working closely with in the same team.

People usually form. an impression of you from the way you speak and behave – not just from the way you do your work. People in different countries have different ideas of what sounds friendly, polite or sincere – and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another. Sometimes your body language, gestures and expressions may tell people more about you than the words you use.

1.The topic of the passage is __________.

A. self-image in business situation

B. the importance of appropriate choice of language

C. dealing with people in business

2.The language you use when talking with people in business is decided by _________.

A. your relationship with the particular person

B. yourself

C. your boss

3.People usually form. an impression of you from _________.

A. your way of doing jobs

B. your language and manners

C. your facial expressions

4.Good manners in your culture may be considered bad manners in another. Good manners in this statement mean ___________.

A. to behave politely

B. to behave lovely

C. to behave aggressively

5.The message of the article is that ________________.

A. dealing with people successfully in business is not easy

B. clients with different cultural background is most challenging

C. language plays a very important role in setting up business relationship

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第6题

Why do linguists say that language is human specific?

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第7题

He is over fifty, but he looks as if he __________

__ only in his thirties.

选择一项:

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第8题

In?the?American?family?the?husband?and?wife?usually?share?important?decision-making.?When?the?children

In?the?American?family?the?husband?and?wife?usually?share?important?decision-making.?When?the?children?are???31??enough,?they?take?part?as?well.?Foreigners?are?often?surprised?by?the?permissiveness?(宽容)?of?American?parents.?Children?are?often?allowed?to?do?pretty?much??32??they?wish?without?strict?control?by?their?parents.?Children?are?encouraged?to?be??33??at?an?early?age.?Some?people?believe?that?American?parents?carry?this?freedom??34??far.?Others?think?that?a?strong?parental?image?would?not??35??American?values.?Because?Americans?emphasize?the?importance?of?independence,?young?people?are?expected?to?36??their?families?by?the?time?they?have??37??their?late?teens?or?early?twenties.?This?pattern?of?independence?often?raises?serious??38??for?the?aging?parents?of?a?small?family.?The?average?American?is?expected?to?live??39??the?age?of?10.?The?job-retirement?age?is?usually?5.?The?children?have?left?home,?married,?and??40??their?own?households.?Often?the?major?problem?of?many?elderly?couples?is?not?economic,?but?they?feel?useless?and?lonely?with?neither?an?occupation?nor?a?close?family?tie.

31.?A.?senior

B.?junior

C.?old

D.?young

32.?A.when

B.?that

C.?which

D.?what

33.?A.dependent

B.?independent

C.?sure

D.?secure

34.?A.too

B.?almost

C.?nearly

D.?so

35.?A.gain

B.?welcome

C.?suit

D.?estimate

36.?A.break?up

B.?break?into

C.?break?though

D.?break?away?from

37.?A.reached

B.?come

C.?arrived

D.?developed

38.?A.?events

B.?problems

C.?matters

D.?developed

39.?A.on

B.?up

C.?from

D.?beyond

40.?A.set?forth

B.?set?aside

C.?set?up

D.?set?down

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第9题

There?is?no?___way?than?sending?her?a?gift?to?cheer?her?up?because?she?loves?gifts.

A.?good

B.?bad

C.?better

D.?worse

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第10题

It?is?a____?task?needs?to?be?dealt?with?now.

A.?busy

B.?urgent

C.?emergent

D.?immediate

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